Digital Marketing Terms and Email Writing

Email Writing

  • Thanks for writing in/ reaching out.
  • Thanks for getting in touch.
  • Many thanks for your email. I was previously in contact with XXX about a potential partnership with XXX

 

  • Stay tuned.
  • Be in touch.
  • Keep me in the loop.

 

  • Sorry for the delay in getting back to you.
  • Apologies for the long delay in coming back to you
  • Sorry for the late response.
  • My apologies for the delay in reply,I have been of ill.
  • My apologies in the delays of my response, as I have been in and out of the office traveling for business.
  • My apologies for getting back to your so late. I was OOO from xxx to xxx. Now playing catch up.

 

  • I will get back to you if something changes.
  • We appreciate your interest in working with us.
  • I would like to take this opportunity to wish you every future success.
  • In any regard, best of luck with your search for an agency.
  • Thanks for your interest and good luck!
  • Unfortunately, we are not currently looking at xxx, however, I will keep your contact in mind for future initiatives.

 

  • If interested, I am happy to provide more details.
  • If this is something that interests you, let’s set up a call and we’ll be happy to guide you through our platform and get you set up.
  • Let me know if that is something you’d like to explore.
  • Let me know what you think/ your thoughts.
  • Is this something you all would be interested to explore.
  • Please let me know your thought about it.
  • I can get you hooked up with a great deal. How does this sound?
  • So kindly let me know if that an option for you to decide.
  • Let me know if you see a fit.
  • Just wanted to check if you had any thoughts about programmatic.
  • Does that sound good to you?

 

  • I look forward to hearing from you at your earliest convenience.
  • I hope you will be able to work together soon and bring you the best opportunities.
  • Looking forward to hearing from you soon.

 

  • Let me know if anything changes on your end and I can put together a package.
  • Would you be able to fill in the attached editable doc? Then I can put something together specific to xxx?
  • Let me touch base with the rest of the team and see if we can get these set up.
  • Hope you’re doing well! I had received your message and wanted to put you in touch with xxx, cc’d here, who will be your dedicated rep moving forward.

 

follow up

  • Hope you are doing fine. Just a quick follow up on the below to see how can proceed further and have a more detailed discussion.
  • Following up here to see if we could process xxxx.
  • Thought I’d follow up real quick on the below in case it got lost in the shuffle or maybe caught in your spam folder…would love any help you may be able to provide.
  • Just a quick follow up after my last email.
  • How are you? Do you have the chance to review my last email, regarding xxx? Thanks for your feedback.
  • I was wondering if you had a chance to read my previous email. Looking forward to your response.

 

schedule a time

  • Is there a time that might align with your calendar for us to connect?
  • Let me know what day you are able to accommodate this time frame.
  • Could we arrange a call for Thursday or Friday?
  • Let me know what time works for you?
  • Would you be available for a call beginning of next week? I can do sooner as well if necessary?
  • Would Thursday 5 pm local time Hong Kong be suitable for you?
  • What does your calendar look like?
  • Please let me know what time slot works for you and I will set it up.

 

out of the office

  • I am currently out of the office. If your query is urgent, please direct this to xxx and my colleagues will pick this up, otherwise, I will respond when I return to the office on xxx.
  • I am currently away on maternity leave, returning/and will return March 2019.
    Please email my replacement xxx
    For any urgent inquiries, you can also communicate with xxxx
  • I am traveling for work this week attending a conference and will get back to you as soon as I can.
  • Thank you for your email. I will be out of the office on business xxx
    Please excuse the delay in my reply. I will get back to your as soon as possible.
    If you need immediate assistance/ For immediate assistance, please feel free to email xxx, otherwise, I will respond to you upon my return.
  • Thanks for your email. I am OOO until xxx.
    If urgent, please get in touch with one of the below, if not, I will pick this uo on my return.
    xxxx
    xxxx
  • Thank you for your email.
    I am currently away from the office with limited access to my email/and will be slow to respond to your emails and I will be returning back on xxx
    If you need immediate assistance, please send an email to xxx or if it related to compliance maters, please contact xxx

 

Traffic, Targeting, Vertical

Email, native, display, push notification
Ad format (zero park): Pop, domain redirect, in-app, push ads,
Push notification, video, native, pops, direct links, display

Tracking Links, creatives, payment terms, IO, credit references

 

Targeting:

Country/city/language
Device type
Retargeting
Browser/OS
Keywords
Time/Frequency Cap targeting
IP range, ISP
Mobile Carrier/WiFi

 

Vertical
Social
Entertainment
Video
Game
File host
Dating
Downloads

Profitable Verticals
Nutra
Commerce
Leadgen
Digital content
Dating
Sweepstakes
Utilities
Finance
Mobile

Payment
Flat fee/Flat rate/Linear rate/ fixed fee
Flat rate CPA
A fixed tenancy rate

Questions
What countries are you targeting more?
It’d be more interesting to know more about your plan.
What is your availability for a call next week?
Where is your conversion point?

 

Native Ads| Content Discovery

  1. Define Goals
    Drive action
    Build a loyal reader base
    Lift brand awareness
    KPI
  2. Set up Campaign
    Content (blog, video, slide show, a third-party review of your products)
    Thumbnail and title
  3. CPC  Optimal CPC ( flight length, volume, estimated CTR, targeting & budget)
  4. Targeting & Retargeting
  5. Tracking rule (Self -serve, AM)

 

How to choose a content network?

  1. Quality of publisher network
  2. Scale
  3. Platform support
  4. Targeting
  5. Tracking (CPA,PPV)
  6. Reporting
  7. Ease of use (app)
  8. Service (AM, self-serve)

 

Others

Goal-oriented,  unintentional browsing mode
In a “content consumption” mode

Gain insights into the entire path-to-purchase.

Search for ways to get their content in front of their target audience at scale while realizing a strong ROI.

Build awareness, change perception, drive action.
drive revenue expansion, reach target audience
boost sales, generate leads
ramp up in volumes and revenues.
generate guaranteed returns on their online advertising money
grow your email list
acquire high volumes at cost effective price

 

How to Start Affiliate Program on ShareASale

  1. Is it necessary to start affiliate program?
    You can try Google and Facebook first to see whether your products are competitive and attractive. If it does not work, it is suggested that the affiliate program will be hard to begin.
    Advice from LinkShare: merchants websites that geneate over $2 MM in online revenue tend to ramp up faster (3-6 months) and have a greater likelihood of success.
  2.  Which affiliate network to choose?
    Target Market
    Setup fee
    Management fee
    Monthly Minimum fee
    Tyoe and number of affiliates
    Number of competitors
    Agreement term
    Tracking method (image, iframe, s2s, API)
  3. Outsource VS in-house
    Buget & KPI
    Tracking
    Anti-fraud
    Applle IPT 2.0
  4. Exmaple: Start Affiliate Program on ShareASale   Q&A

    a) Does ShareASale have reuqirement for sales or traffic of advertiser’s site?
    ShareASale doesn’t require that a Merchan has any sort of amount of sales or traffic in order to get started.

    b)What about the account setup fee and commission ShareASale charges for verfied sales?
    To get started as a Merchant, there is a one-time network access fee of $550. During setup, you would be required to make a $100 minimum depost to pre-fund your account  to put towards affiliate commissions as well as our transaction fee will be deducted from that balance, Our transaction fee is 20% based on the commission amount. For example, if you set a 10% commission for your program and an affiliate refers a $100 sale, they would recrive $10 and ShareASale would receive $2, leaving you with a total payout of $12 on a single transaction.There is a monthly minimum that would require your account to generate $25  in fees, and that goes into effect 120 days after activation.

    Detailed pricing info can be found here: http://shareasale.com/merchants-learn-more.cfm

c) How long will the agreement last? If we want to close the program for bad performance, is it OK?
ShareASale doesn’t have any term agreements for Merchanrs. You are free to use our service and platform for as long as you’d like, and close it out if you feel that your marketing efforts are better spent outside if the Affiliate space.

d)How long does it take to get the pixel integrated and lauch the program?
Typically, it takes about 1-2 weeks for ShareASale Merchants to navigate our setip wizard. However, we’ve seen Merchants go through it as quickly as a day. It really depends on the speed at which you’re able to move through setup. Below, I’ll provide a guide for what’s reuqire for each step, as this might help you better plan for integration:

First and foremost, you’ll want to get a Merchant ID and account access  here: https://account.shareasale.com/merchantsignup.cfm?

That will introduce you to the setup wizard which is described more in these posts:
Step 1: Commissions: http://blog.shareasale.com/2016/09/01/merchant-setup-wizard-walkthrough-part-1-commissions/
Step 2: Attract Affiliates: http://blog.shareasale.com/2016/09/16/merchant-setup-wizard-walkthrough-part-2-attract-affiliates/
Step 3: Managing Affiliates: http://blog.shareasale.com/2016/09/16/merchant-setup-wizard-walkthrough-part-3-managing-affiliates/
Step 4 & 5: Placing and Testing the Tracking Code: http://blog.shareasale.com/2016/09/16/merchant-setup-wizard-walkthrough-parts-4-and-5-placing-the-tracking-c/
Step 6: Setup Fee and Deposit: http://blog.shareasale.com/2016/09/16/merchant-setup-wizard-walkthrough-part-6-setup-fee-and-deposit-payment/
Step 7 & 8: Customize your campaign and get activated: http://blog.shareasale.com/2016/09/17/merchant-setup-wizard-walkthrough-parts-7-and-8-customized-campaigns-a/

e)How many advertisers and affiliates on the vertical of…?
ShareASale currenty has 7000+ Merchants being promoted by a pool of Affiliates that we’ve been buidling over the last 18 years. While the amount of Affiliates is significant, ShareASale strays from giving specific numbers as this doesn’t present Merchants with a clear expectation of how their program will fair. Essentially, the amount of Affiliates on our network doesn’t guarantee your success if those Affilates aren’t interested in promoting your websites. This means that it’s up to our Merchants to present their best selves and present Affiliates with an exciting idea of why they should apply to join their program(s). In part, ShareASale provides you with these tools to build an attractive and competitive program, but it’s completely up to you how you’ll use them within your program. If you’re looking for specific regarding some of your competitors within the space, we invite you to sign up for a free Affiliate account, as this will allow you to browse Merchatns/Avertiser by category, providing you with an understanding of what similar Merchants are doing to find success on ShareASale.

f)Advanced tracking
http://blog.shareasale.com/2016/12/12/advanced-tracking/

g)GA Integration
Regarding GTM, ShareASale has the ability to automatically append Google Analytics query string data to all ShareASale links, improving data capture between ShareAsale and Google Analytics. This include both links that you build and landing pages  that affilaites build out. Affiliates are not typically aware of your designed Goolge Analytics query string format, so we recommed that you have ShareASale gloablly append query string data to all links so that affiliate links are properly tagged and reporting into Google Analytics.

Please note, ShareASale is able to add (affiliate ID) and (banner ID) dynamically on globally appended query strings.
As such, we typically recommend the following format for Google Analytics:
utm_source=ShareASale&utm_medium=Affiliate&utm_campaign=(affiliate ID)_(banner ID) where (affiliate ID) and (banner ID) are dynamically replaced with respective ID values.

Your account needs to be activated before the parameters will work.

h) data feed
Here is a helpful link on how to create a datafeed:http://blog.shareasale.com/2013/07/18/how-to-create-a-product-datafeed/

Here are also some instructions and attachments.

———————————————————-

There are 6 mandatory fields that are required in every datafeed file and data must be filled in for each cell of each product listed. The six required fields are:

  • SKU (column A) – must be unique, duplicate SKU’s will be removed
  • URL to Product (column C)
  • Price (column D)
  • Category (column I) – must correspond to the ShareASale numeric options listed below the datafeed specifications table
  • Subcategory (column J) – must correspond to the ShareASale numeric options listed below the datafeed specifications table
  • Your Merchant ID (column N)

Please note that although there are only 6 mandatory columns where data must be populated, all columns must be represented in the file and in the specified order. So, even if a column allows a Null value, the column must be included in your CSV file and can be treated as blank space if you choose to not enter any data in the field.

Data feed through FTP
ShareASale’s feed solutions work on a push rather than pull basis. You can push your datafeed file to the ShareASale FTP. We will then pickup and process the file from our FTP. In order to get started, please let me know the IP address(es) you will be pushing the file from. I will then whitelist your IPs and provide you with FTP credentials.

Would you be able to use sFTP instead? Doing so will dispense with the IP match requirement. Alternatively, a more slimmed down list of IPs would also work.

i)Recruitment tool
http://blog.shareasale.com/2016/12/13/recruitment-tool/

Addition:
Affiliate program page on your site
Banners, coupons, text links
Affiliate program bio and agreement
More: Affiliate Marketing Guide

Wishing you all the best and much success!

 

 

Affiliate Marketing Guide

Content
Affiliate Marketing Definition
Choose Affiliate Network
Recruit New Affiliates
Launch Campaigns and Optimize
Summary
Reference

 

1.Affiliate Marketing Definition 

“Affiliate Marketing is a type of perfomance-based marketing in which a business rewards one or more affiliates for each vistors or consumers brought by the affiliate’s own marketing efforts.” ——Wikipedia

“Affiliate marketing is performance-based marketing, whereby a product or service gets remunerated for every sale, visit, or subscription sent to the merchant. Because of this performance-based component, which is the cornerstone of affiliate marketing, it is also sometimes called performance marketing. “——Affliate Program Management: An Hour a Day

Affilaite Marketing Investment

source: Affiliate Markteting Australian Industry Review by IAB.au

2.Choose Affiliate Networks
In-house VS Third-party affiliate networks
a. Tracking technology
b. Affiliate resources
c. Professional support team for affiliates
d. Reports (clicks, impressions, sales, sku, and …)

Third-party Affiliate Networks
1.geos
2.traffic (type)
3.advertisers number
4.affiliates number and type
5.fee (account set-up fee, affiliate/network commission, monthly minimun fee)
6.Tracking method (pixel, S2S tracking, API) 7.Report
8.Contract term (payment method: deposit or invoice)
9.Support team
10. Antifraud system

3.Recruit New Affiliates
Top 100 affiliates list from the affiliate networks Recruit new affiliate in and outside affiliate networks
Affiliate network exposure opportunity
Affiliate program on the official website
Affiliate program forum
Affiliate program summit

Different types of affiliates
Coupon RetailMeNot, Coupons.com, savinng.com (exclusive vanity code)
Loyalty Ebates, Shopathome, Goodshop (email, cashback)
Niche closetsamples.com, couponmon.com (blog, SNS)
Sub-affiliate Network Skimlink, Viglink, Rewardstyle (influencer network)
Cart Abandonment Yieldify,Salecycle, RTB House (pixel )
Search coupons.com, wickfire, offers.com (trademark + bidding, PPC)
Toolbar joinhoney, wikibuy (coupon toolbar)
Price Comparison pricerunner,pricespy,Idealo (data feed, CPC)

4.Launch Campaigns and Optimize
Prepare promotional materials:
Text link,Banner, Coupon, Data feed
Set KPI goal
Optimize: (data from affiliate networks and GA)
Banner size, landing page, ad copy ,products,A/B test

5.Summary

“affiliate marketing is not a type of marketing (such as social-media marketing, PPC, content, display, SEO, email marketing, and so on) but rather a name for the type of business relationship/partnership between a marketer and an online (or now even offline) business being marketed—one where the former is being paid by the latter based on the performance/conversions drive.”

 

6.Reference
Affiliate Program Management: An Hour A Day
The Big Affiliate Marketing Handbook by IAB.uk Affiliate Markteting Australian Industry Review by IAB.au
PI Affiliate Programme Buyers Guide
《增长黑客:创业公司的用户与收入增长秘籍》