Content

2 things  to  consider before we go on
Hire someone in-house or hire an agency
Payment models
11 questions to Ask
Who will have the ownership of your account?

2 things  to  consider before we go on

1. Adwords is no easy to outsource. Generally, it is one of the hardest marketing jobs you can hand off to an outside person or firm.
2. You should not outsource it too soon. It is doubly hard to outsource if you don’t  thoroughly understand it yourself.

 

Hire someone in-house or hire an agency

1. hire someone in-house who has an intimate knowledge of your business, objective, your budget and marketing plan and more.
2.  hire an agency who is more professional and keeping up with Google’s perpetual changes.

 

Payment models

1.  Percentage of ad spend.
2. Fixed fee
3. Performance-based

 

11 questions to Ask

1. Did the person who is going to be monitoring your Adwords account, learn Adwords on their own time?——Ask them to prove to you they built a successful, profitable campaign with their own money.
2. Is the agency rally an agency?——Be aware of the lone-ranger account managers who come with no credentials, no certification, and no backing of a kind by the big players.
3. What service does the agency offer?——Some multi-service companies will say they offer PPC when it’s really only a sideline.
4. How did you hear about the agency?——Always  get references or case studies from previous or current customers.
5. Have they worked with anyone else in your specific market or vertical niche?——It is a go sign if they have prior experience in your sector.
6. How do they report their results? weekly? monthly? in what formats?
7. What KPIs do they use?——Good agencies talk about CPAs, volume of conversions and profits instead of the number of clicks, impressions, CTRs or even the position of your ads.
8. What account  management system do they use?——The important thing is to know they have a system and they don’t just manage accounts on an ad hoc basis.
9. Who exactly will be working on your account?——Don’t be afraid to ask for specifics about the people that will be physically working on your account.
10. Is the agency certified?——The agency should be at least Adwords Certified and part of the Google Partner program. (Certification requires passing a couple of fairly easy exams as well as maintaining a minimum monthly Adwords spend)
11. What does your gut tell you?——The right agency will take the talk and have good business sense.

 

Who will have the ownership of your account?

• You must always retain ownership of your Adwords account. It is your business asset and you are granting an agency access your property.
• Do no have the agency create their own account on your behalf.
• Do you have admin-level control of your account?

 

Disclaimer: Contents are from Ultimate Guide  to Google Adwords