Introduction to Slickdeals


Company Profile
Web Analytics
Competitors Glance


Slickdeals is one of the largest communities for deal hunters as well as a great channel to promote products for merchants. It is important and necessary to understand how it works for users and advertisers and profit for itself.

Slickdeals Company Profile

According to Linkedin, Slickdeals is the leading social network for shopping, where 12 million users interact to share the most up-to-date information on online shopping deals and coupons.

The official website shows its advantage for advertising opportunities.

  • 11M Multichannel Users
  • $1B in Transactions in 2019
  • 15MM+ App Installs

Web Analytics

1. Web Traffic

slickdeals web traffic

slickdeals web traffic 2

SimilarWeb shows:
It is the No.1 coupon site on the coupon category.
Traffic Source: Direct 60%+
Geos: US 95%
Performance: Bounce Rate, Time on Site — Good

Social: YouTube, FB, Reddit
Search: Organic (95.71%), Paid(4.29%)
Display: Skimlinks, Ziff Davis, Google Display, Taboola, CJ
Note: Desktop Only

2. Social Media

slickdeals social account.png

Channel Followers Found Post 
Twitter 215K 2007.7 3 posts/hour
Facebook 185393 / 3-4 posts/day
Instagram 17.4K / Not Frequent
Pinterest 2K / Not Frequent

Slickdeals does not have a large base of fans on social networks just like other coupon/deal website.

3. Operation Model

SD how it works

The company is successful for the UGC on the community. That people do indeed seek discount make the deal website always attractive.

Community Rules:

4. Competitive Advantage

SD advantage

Frontpage deals are only posted after rated and reviewed by the community and picked by expert editors to ensure their quality, scarcity, and value.


5. Partners

SD partners

By working with large brands, Slickdeals turns out to be a wonderful shopping destination, winning customers’ trust and loyalty.

You will not miss the large online shopping platforms on Slickdeals, including Amazon, Walmart, eBay,  Costco, Target, Bestbuy, Macy, Rakuten.

6. Profit model

How Slickdeals make money?

Generally speaking, it runs its business by advertising in the forms of DSF, paid placement, and google ads.


SD paid placementSD google ads

The Advertising Opportunities on the bottom of the homepage show how it monetize its traffic.

7. Homepage

SD homepage.png

The homepage makes it easy to find hot deals such as Nintendo Switch, iPhone, AirPods, iPad, and Google home mini.

slickdeals nintendo switch
slickdeals iphone
slickdeals spotify
slickdeals airpods
slickdeals ps4
slickdeals ipad
slickdeals google home mini

Featured Deals: may be sponsored by the merchant
Frontpage Slickdeals: selected by the community and expert editors.

8. Category Page

SD category page

Deals: uses can go quickly to frontpage deals and popular deals
Stores: well-known brands Forum: community
Deals Alerts: customize deals according to personal needs
Blog: deal news, shopping guides & discount tips

9. Forum

SD forum

The forum is another powerhouse to create content and bring in traffic.

The Deals| Popular: Hot Deals and Contests & Sweepstakes
Features: subscriptions, setting, contacts& friends, post, search, etc.

10. My Account

SD account.png

Social Functions
Recommended users to follow and communicate

How to post a deal on Slickdeals?

A user can sign in to his or her Slickdeals account, click the button labeled “Post a Deal”.

However, it has strict rules against self-promotion and does not allow retailers to post their own deals, nor anyone associated with that merchant in any form.  Retailers/advertisers are suggested to reach out to their Business Development team.

Competitors Glance

SD competitor

Company Sitejabber Reviews Stars Top Deal websites
Slickdeals 448 4.8
Groupon 5244 3.2
ebates/Rakuten 1407 4.6
RMN 196 3.7

To compete with coupon toolbar such as Honey, Slickdeals launches its own Chrome extension.

1. Some users do not get the cashback
2. Strict rules for posts and accounts banned


SD summary

Elements of e-commerce :

  1. Technology
  2. Content
  3. Traffic

Slickdeals acts as a bridge between merchants and users, taking advantage of UGC and the rise of social commerce.


Note: The post was firstly published on Dec 31, 2018.