Content
Background
Company Profile
Web Analytics
Competitors Glance
Summary
Background
Slickdeals is one of the largest communities for deal hunters as well as a great channel to promote products for merchants. It is important and necessary to understand how it works for users and advertisers and profit for itself.
Slickdeals Company Profile
According to Linkedin, Slickdeals is the leading social network for shopping, where 12 million users interact to share the most up-to-date information on online shopping deals and coupons.
The Slickdeals.net official website shows its advantage for advertising opportunities.
- 11M Multichannel Users
- $1B in Transactions in 2019
- 15MM+ App Installs
Web Analytics
1. Web Traffic
SimilarWeb shows:
It is the No.1 coupon site on the coupon category.
Traffic Source: Direct 60%+
Geos: US 95%
Performance: Bounce Rate, Time on Site — Good
Social: YouTube, FB, Reddit
Search: Organic (95.71%)， Paid(4.29%)
Display: Skimlinks, Ziff Davis, Google Display, Taboola, CJ
Note: Desktop Only
2. Social Media
| Channel | Followers | Found | Post |
| 215K | 2007.7 | 3 posts/hour | |
| 185393 | / | 3-4 posts/day | |
| 17.4K | / | Not Frequent | |
| 2K | / | Not Frequent |
Slickdeals does not have a large base of fans on social networks just like other coupon/deal website.
3. Operation Model
The company is successful for the UGC on the community. That people do indeed seek discount make the deal website always attractive.
Community Rules:
https://slickdeals.net/corp/acceptable-use.html
https://slickdeals.net/f/40596-rules-faq-tips-store-contact-info-common-abbreviations
4. Competitive Advantage
Frontpage deals are only posted after rated and reviewed by the community and picked by expert editors to ensure their quality, scarcity, and value.
Source: https://slickdeals.net/corp/about-us.html
5. Partners
By working with large brands, Slickdeals turns out to be a wonderful shopping destination, winning customers’ trust and loyalty.
You will not miss the large online shopping platforms on Slickdeals, including Amazon, Walmart, eBay, Costco, Target, Bestbuy, Macy, Rakuten.
6. Profit model
How Slickdeals make money?
Generally speaking, it runs its business by advertising in the forms of DSF, paid placement, and google ads.
The Advertising Opportunities on the bottom of the homepage show how it monetize its traffic.
7. Homepage
The homepage makes it easy to find hot deals such as Nintendo Switch, iPhone, AirPods, iPad, and Google home mini.
| slickdeals nintendo switch | |
| slickdeals iphone | |
| slickdeals spotify | |
| slickdeals airpods | |
| slickdeals ps4 | |
| slickdeals ipad | |
| slickdeals google home mini |
Featured Deals: may be sponsored by the merchant
Frontpage Slickdeals: selected by the community and expert editors.
8. Category Page
Deals: uses can go quickly to frontpage deals and popular deals
Stores: well-known brands Forum: community
Deals Alerts: customize deals according to personal needs
Blog: deal news, shopping guides & discount tips
9. Forum
The forum is another powerhouse to create content and bring in traffic.
The Deals| Popular: Hot Deals and Contests & Sweepstakes
Features: subscriptions, setting, contacts& friends, post, search, etc.
10. My Account
Social Functions
Recommended users to follow and communicate
How to post a deal on Slickdeals?
A user can sign in to his or her Slickdeals account, click the button labeled “Post a Deal”.
However, it has strict rules against self-promotion and does not allow retailers to post their own deals, nor anyone associated with that merchant in any form. Retailers/advertisers are suggested to reach out to their Business Development team.
Competitors Glance
| Company | Sitejabber Reviews | Stars | Top Deal websites |
| Slickdeals | 448 | 4.8 | UK-hotukdeals.com |
| Groupon | 5244 | 3.2 | DE-mydealz.de |
| ebates/Rakuten | 1407 | 4.6 | FR-dealabs.com |
| RMN | 196 | 3.7 | RU-mysku.ru |
To compete with coupon toolbar such as Honey, Slickdeals launches its own Chrome extension.
Disadvantage:
1. Some users do not get the cashback
2. Strict rules for posts and accounts banned
e.g. https://slickdeals.net/f/12350404-didn-t-receive-my-100-hsbc-savings-despite-after-30-days-of-confirmation-from-slidkdeals
Summary
Elements of e-commerce ：
- Technology
- Content
- Traffic
Slickdeals acts as a bridge between merchants and users, taking advantage of UGC and the rise of social commerce.
Note: The post was firstly published on Dec 31, 2018.
3 thoughts on “Introduction to Slickdeals”