Bob’s Weekly Reading Picks
2019.12.1 volume 47
Content
- The Value of Coupon and Cashback Affiliates
- Retailer thoughts on Black Friday 2019
- What is Amazon Influencer Marketing, and Why is it Important?
- All About Fraggles (Fragment + Handle) – Whiteboard Friday
- The Practical Guide to Finding Anyone’s Email Address
- 中国互联网的2020：巨头之战与大交易、出海的时代
- The Best Books of 2019
1. The Value of Coupon and Cashback Affiliates
News
PayPal is set to acquire browser extension Honey in a $4 billion deal.
About Honey
Honey, it’s a browser extension that automatically searches and applies coupons to your shopping cart.
“Honey alerts online shoppers to potential deals like coupon codes on products they are viewing, as well as offers comparative pricing, sales alerts, and price history charts in the hopes of letting users know when they’re getting ripped off.”
Benefits of working with coupon or toolbar affiliates
- reducing shopping cart abandonment
- creating a smooth process to encourage more transactions.
Bob Notes: Coupon affiliates may steal traffic from other tyles of affiliates or marketing channels. That’s why merchants need to consider attribution. Learn more about affiliate marketing.
2. Retailer thoughts on Black Friday 2019
This is a sentiment that will resound with brands previously stung when websites buckled under huge traffic spikes, or for those unable to cope with surges in the volume of new orders to deliver or the subsequent glut of returns.
Akhtar also stresses the need for brands to actually offer prospective customers something unique, warning of the reputational risk of rehashing readily available deals and offers.
Being able to stitch all the pieces together so they are able to control messaging, offers, margin, customer service, delivery and returns remains a tricky enterprise.
3. What is Amazon Influencer Marketing, and Why is it Important?
Influencer marketing
Younger audiences are also almost always online and tend to trust online influencers more than older generations.
Influencer marketing usually emphasizes values such as honesty and authenticity.
Social platforms: Instagram, YouTube and Amazon’s video game streaming platform Twitch…
Amazon Influencer Program
In 2017, Amazon rolled out its new Influencer Program. The program is akin to Amazon’s existing affiliate program, which allowed anyone to promote a product and receive a commission for every purchase.
The new program goes further and allows influencers to curate a storefront of products.
The move came three years after Amazon’s purchase of streaming platform Twitch.
4. All About Fraggles (Fragment + Handle) – Whiteboard Friday
5. The Practical Guide to Finding Anyone’s Email Address
Search engine: startpage.com
Email finding tools
Hunter
Sonvio
Clearbit Connect
Finder Expert
Find That Email
Voila Norbert
LinkedIn Sales Navigator for Gmail (extension)
Email verifiers
Zero Bounce
Mail Floss
The Checker
Proofy
6.中国互联网的2020：巨头之战与大交易、出海的时代
在不久的将来，中国互联网前五大的格局或许是：阿里、腾讯、字节跳动、美团、拼多多。
- 百度VS字节跳动
- 字节跳动VS快手
- 腾讯VS字节跳动、阿里巴巴
- 阿里巴巴VS拼多多、美团
出海
印度、东南亚、中东、非洲等新兴市场将持续大热。这些地区人口数量多、结构偏年轻化，互联网发展增速快，同时国民经济水平、政局状况都在好转，头部公司估值和市场占比还比较小，它们是成为中国出海企业瞄准的流量洼地。
总结来看，2020年的“国际化”将主要包含电商、游戏、工具、内容四个领域，印度、中东、东南亚、非洲四大新兴市场将继续是热门之地。
短视频是目前互联网企业出海的焦点， 2020年预测短视频的发展，将有两大趋势：
一是中美关系、政治将成为打击中国短视频出海的武器，中美间的意识形态斗争将很可能在2020年蔓延至移动互联网领域，拖慢中国短视频的国际化步伐。
7. The Best Books of 2019
- Guardian: https://www.theguardian.com/books/2019/nov/30/best-books-of-the-year-2019
- New York Times: https://www.nytimes.com/2019/11/22/books/review/best-books.html
- Washington Post https://www.washingtonpost.com/graphics/2019/entertainment/books/best-books-of-2019/
- GoodReads: https://www.goodreads.com/choiceawards/best-books-2019
- Time: https://time.com/collection/must-read-books-2019/
- Amazon: https://www.amazon.com/Best-Books-of-the-Year-So-Far/b?ie=UTF8&node=3003015011