Tag Archives: Influencer Marketing

Influencer Marketing Brief Template

An influencer marketing brief clearly outlines influencer marketing objectives,  content guidelines, and campaign deliverables to any potential influencers you’ll be working with.

Check the template below to ensure that your influencer marketing strategy and brand goals are aligned and that your influencer marketing campaigns are successful.

Company Overview

About us

  • 2-3 sentences explaining what your company does.
  • Include images from previous campaigns or your current channels to give influencers a feel for your brand and how your product/service is being used.

Campaign Brief

Campaign Goal
Instagram influencer marketing campaigns showing how Brand X empowers women to travel comfortably and effortlessly around the world.

Campaign Message
Brand X is the only brand that combines comfort and style to get you where you want to go, anywhere in the world. Keywords: adventure, freedom, comfort, “do you”, “be you”.

Key Objectives: engagement, clicks, sales
Channels: Instagram, Youtube, TikTok
Deliverables & Timelines: 5 IG Stories & 5 IN Posts, post once a week for 5 weeks

Target Audience: women travelers (25-35 years old)
Budget: $50K
Deadlines: March 1, 2021

Campaign Reporting Requirements: # of engagements, clicks, sales
Content Review Process (if applicable)
Payment (if applicable):
Send invoice on the first of every month to hello@brandx.com

Campaign Deliverables (guideline and tips)

Deliverable #1: IG Story 1

A..Content Review: February 1, 2021
B. Final Review: March 1, 2021

Deliverable description
A. 1 IG Story showing a day in the life of a female solo traveler wearing Brand X with 3 “stops”, i.e. going o a museum, traveling on a train, going to a concert, etc
B. Each stop should include Brand X but with a different style (i.e. BrandX with heels, with sneakers, with boots, etc.)

We want to show that BrandX lets you #doyou. Think of the activities that bring you the most joy when traveling and how wearing BrandX (comfortable, stylish leggings) enables you to do these activities and more.

Post caption description
Key messages:
· Brand X uses the highest quality materials for top comfort
· Stylish and comfortable, no matter where you are
· Let’s me #done
Brand tag & hashtag
@brandX, #doyou, #beyou, #travel4life #brandx
Links to use: www.brandx.com

Campaign Deliverables
Provide examples of images that you’re looking for in terms of style, tone, resolution, etc.

Influencer Do’s and Don’ts


Do include the campaign message in the post captions (as specified above)
Do submit your content for review on the date included
Do position the logo according to brand guidelines
Do include the #ad #sponsored hashtag in your post

Don’t include pictures/references to alcohol or drugs
Don’t use profanity or criticize BrandX
Don’t compare Brand X to any competitors
Don’t incorporate any other sponsored posts

Point of Contact

Email: hello@bandx.com



Note: this brief template is edited from the original  Klear’s ebook.

Weely Reading Picks| 2019 Top 15

Here are the handpicked top 15 posts from weekly reading. Happy Reading.










Weekly Reading Picks| Volume 47

Bob’s Weekly Reading Picks

2019.12.1 volume 47


  1. The Value of Coupon and Cashback Affiliates
  2. Retailer thoughts on Black Friday 2019
  3. What is Amazon Influencer Marketing, and Why is it Important?
  4. All About Fraggles (Fragment + Handle) – Whiteboard Friday
  5. The Practical Guide to Finding Anyone’s Email Address
  6. 中国互联网的2020:巨头之战与大交易、出海的时代
  7. The Best Books of 2019 Continue reading Weekly Reading Picks| Volume 47

Weekly Reading Picks| Volume 42

Bob’s Weekly Reading Picks

2019.10.27 volume 42


1.An In-Depth Look at Attribution Modeling in Digital Marketing
2.7 Aspects to Consider While Formulating Affiliate Paid Search Policy
3.Best affiliate marketing programs of 2019: opportunities to make money online
4.IAB Internet Ad Revenue Report 2019 Half Year Results
5.Best Global Brands 2019 Rankings
6.Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening
7.Dismembering Big Tech by The Ecomonist Continue reading Weekly Reading Picks| Volume 42

Weekly Reading Picks| Volume 38

Bob’s Weekly Reading Picks

2019.9.29 volume 38


1.Digital Marketing for Your Business
2.How to Write a Press Release by Backlinko
3.How to Become an SEO Expert: A Guide to FREE Online SEO Training
4.Should My Brand Work with an Affiliate Marketing Agency?
5.How Leading Brands Are Working with Loyalty Partners in Their Affiliate Programs
6.Maximizing Your Brand’s Performance Through YouTube
7.Computer-Generated Instagram Influencers Continue reading Weekly Reading Picks| Volume 38

Weekly Reading Picks| Volume 35

Bob’s Weekly Reading Picks

2019.9.8 volume 35


1.Understand Content Commerce with Sarah Bundy at CJU19
2.How to work with influencers: Disclosure
3.Inside the complicated world of the travel influencer
4.How Does the Local Algorithm Work? – Whiteboard Friday
5.Brand Monitoring: A Complete Field Guide to Owning Your Brand Online
6.Which Types of Ads Annoy Consumers Most
7.Technology firms vie for billions in data-analytics contracts Continue reading Weekly Reading Picks| Volume 35

Weekly Reading Picks| Volume 32

Bob’s Weekly Reading Picks

2019.8.18 volume 32


1.Less than Half of Google Searches Now Result in a Click
2.How to Become an SEO Expert: The Definitive Guide
3.10 Ebooks About SEO You Should Download & Read Now
4.Giving Assistant on Bringing Altruism to the World of Cashback
5.The Ultimate Guide to Landing Pages
6.The Ultimate Guide to Marketing Trends in 2019
7.10 Problems Plaguing Influencer Marketing Continue reading Weekly Reading Picks| Volume 32

Digital Marketing Guide 11-15

Below are my personal study notes and understanding of digital marketing. Hope it can guide you through the marketing landscape.

It is a beginner guide in general. If you want to learn more, I would suggest you read professional books and put it into practice.

Happy Reading. Feel free to comment if you have any questions.
Continue reading Digital Marketing Guide 11-15

Weekly Reading Picks| Volume 18

Bob’s Weekly Reading Picks

2019.5.12 volume 18


1.How to Select an OPM Agency That’s Right for My Affiliate Program
2.Performance Marketing Glossary  by PMA
3.Admitad Annual Report 2018/2019
4.The Rise of Influencer and Content Affiliates 
5.The Big Marketing FAQ You Didn’t Know You Needed
6.How Trademarks Can Help Protect Your Unique Brand and Business
7.BrandZ Top Chinese Brands
Continue reading Weekly Reading Picks| Volume 18

Weekly Reading Picks| Volume 16

Bob’s Weekly Reading Picks

2019.4.28 volume 16


1.Telling stories through affiliate marketing
2.The Ultimate Guide to RFPs by HubSpot
3.Macro vs. Micro Influencer Deals and How to Negotiate Them
4.Push Notification Essentials from Zeropark
5.How to Get Your First Sale in 30 Days: A Marketing Checklist 
6.The Future of Shopping Is Already Happening in China
7.Britain strikes an artful compromise on Huawei and 5G
Continue reading Weekly Reading Picks| Volume 16