Tag Archives: Influencer Marketing

Digital Marketing Guide 11-15

Below are my personal study notes and understanding of digital marketing. Hope it can guide you through the marketing landscape.

It is a beginner guide in general. If you want to learn more, I would suggest you read professional books and put it into practice.

Happy Reading. Feel free to comment if you have any questions.
Continue reading Digital Marketing Guide 11-15

Weekly Reading Picks| Volume 18

Bob’s Weekly Reading Picks

2019.5.12 volume 18

Content

1.How to Select an OPM Agency That’s Right for My Affiliate Program
2.Performance Marketing Glossary  by PMA
3.Admitad Annual Report 2018/2019
4.The Rise of Influencer and Content Affiliates 
5.The Big Marketing FAQ You Didn’t Know You Needed
6.How Trademarks Can Help Protect Your Unique Brand and Business
7.BrandZ Top Chinese Brands
Continue reading Weekly Reading Picks| Volume 18

Weekly Reading Picks| Volume 16

Bob’s Weekly Reading Picks

2019.4.28 volume 16

Content

1.Telling stories through affiliate marketing
2.The Ultimate Guide to RFPs by HubSpot
3.Macro vs. Micro Influencer Deals and How to Negotiate Them
4.Push Notification Essentials from Zeropark
5.How to Get Your First Sale in 30 Days: A Marketing Checklist 
6.The Future of Shopping Is Already Happening in China
7.Britain strikes an artful compromise on Huawei and 5G
Continue reading Weekly Reading Picks| Volume 16

Weekly Reading Picks| Volume 12

Bob’s Weekly Reading Picks

2019.3.31 volume 12

Content

1.How to Find Publishers for Merchants Starting Affiliate Programs
2.How Much Martech Should PPC Marketers Actually Use
3.Performance Partnerships 101: Technology
4.An Unpopular List of Marketing Trends for 2019
5.How to Write a Press Release That Journalists Won’t Ignore
6.Pop-Up Shops 101: Everything You Need to Know to Try Temporary Retail
7.BrandZ Top 50 Chinese Brands
Continue reading Weekly Reading Picks| Volume 12

Weekly Reading Picks| Volume 11

Bob’s Weekly Reading Picks

2019.3.24- volume 11

Content

1.Getting Affiliated with a Different Side of Digital Marketing
2.The Awin Report 2019 PDF
3.Ben Cronin, Pinnacle: “Marketing strategies have to be well-rounded and data-driven”
4.Managing Different Types Influencers by Impact
5.5 Questions Partnership Channel Owners Need to Know How to Answer
6.16 Business Podcasts to Help You Become a Better Entrepreneur
7. Find Your Name: 10 Business Name Generators to Help You Create Your Brand
Continue reading Weekly Reading Picks| Volume 11

Weekly Reading Picks| Volume 9

Bob’s Weekly Reading Picks

2019.3.8- volume 9

Content

1.Affiliate and Influencer Marketing Trends to Keep an Eye On in 2019
2.Le Tote expands its blogger affiliate network
3.Influencer marketing 2019: Seven key stats you need to know
4.2019 Performance Marketing Awards Shortlist Announced
5.The Complete Guide to Improving Email Lead Generation
6.How to Market on Reddit: A Guide for Businesses
7.How to Recruit Paid Social Influencers
Continue reading Weekly Reading Picks| Volume 9

Weekly Reading Picks| Volume 8

Bob’s Weekly Reading Picks

2019.3.1- volume 8

Content

1. A Complete List Of Online Marketplaces Across The Globe (Updated for 2019)
2. 25 questions about affiliate marketing answered for marketing managers
3. How to Do Affiliate Marketing Without a Website
4. The Essential Shopify Store Launch Checklist
5. How to Get Top Influencers to Work with Your Brand
6. What publishers need to know now about creating a better ad experience
Continue reading Weekly Reading Picks| Volume 8

Weekly Reading Picks| Volume 7

Bob’s Weekly Reading Picks

2019.2. 22- volume 7

Content

1. The Truth About Coupon Affiliates
2. MarTech Interview with Jim Nichols, CMO, Partnerize
3. Everything You Need to Know About ePacket Shipping: ePacket Delivery Explained
4. 6 Ways You Can Work With Influencers
5. Ecommerce Marketing in 2019: Trends, Tools and Tactics to Be Across
6. We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
7. The 15 Most Popular Online Payment Solutions
8. Resale Revolution: the new wave of secondhand retail apps in the US market
Continue reading Weekly Reading Picks| Volume 7