Tag Archives: Influencer Marketing

Weekly Reading Picks| Volume 42

Bob’s Weekly Reading Picks

2019.10.27 volume 42

Content

1.An In-Depth Look at Attribution Modeling in Digital Marketing
2.7 Aspects to Consider While Formulating Affiliate Paid Search Policy
3.Best affiliate marketing programs of 2019: opportunities to make money online
4.IAB Internet Ad Revenue Report 2019 Half Year Results
5.Best Global Brands 2019 Rankings
6.Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening
7.Dismembering Big Tech by The Ecomonist Continue reading Weekly Reading Picks| Volume 42

Weekly Reading Picks| Volume 38

Bob’s Weekly Reading Picks

2019.9.29 volume 38

Content

1.Digital Marketing for Your Business
2.How to Write a Press Release by Backlinko
3.How to Become an SEO Expert: A Guide to FREE Online SEO Training
4.Should My Brand Work with an Affiliate Marketing Agency?
5.How Leading Brands Are Working with Loyalty Partners in Their Affiliate Programs
6.Maximizing Your Brand’s Performance Through YouTube
7.Computer-Generated Instagram Influencers Continue reading Weekly Reading Picks| Volume 38

Weekly Reading Picks| Volume 35

Bob’s Weekly Reading Picks

2019.9.8 volume 35

Content

1.Understand Content Commerce with Sarah Bundy at CJU19
2.How to work with influencers: Disclosure
3.Inside the complicated world of the travel influencer
4.How Does the Local Algorithm Work? – Whiteboard Friday
5.Brand Monitoring: A Complete Field Guide to Owning Your Brand Online
6.Which Types of Ads Annoy Consumers Most
7.Technology firms vie for billions in data-analytics contracts Continue reading Weekly Reading Picks| Volume 35

Weekly Reading Picks| Volume 32

Bob’s Weekly Reading Picks

2019.8.18 volume 32

Content

1.Less than Half of Google Searches Now Result in a Click
2.How to Become an SEO Expert: The Definitive Guide
3.10 Ebooks About SEO You Should Download & Read Now
4.Giving Assistant on Bringing Altruism to the World of Cashback
5.The Ultimate Guide to Landing Pages
6.The Ultimate Guide to Marketing Trends in 2019
7.10 Problems Plaguing Influencer Marketing Continue reading Weekly Reading Picks| Volume 32

Digital Marketing Guide 11-15

Below are my personal study notes and understanding of digital marketing. Hope it can guide you through the marketing landscape.

It is a beginner guide in general. If you want to learn more, I would suggest you read professional books and put it into practice.

Happy Reading. Feel free to comment if you have any questions.
Continue reading Digital Marketing Guide 11-15

Weekly Reading Picks| Volume 18

Bob’s Weekly Reading Picks

2019.5.12 volume 18

Content

1.How to Select an OPM Agency That’s Right for My Affiliate Program
2.Performance Marketing Glossary  by PMA
3.Admitad Annual Report 2018/2019
4.The Rise of Influencer and Content Affiliates 
5.The Big Marketing FAQ You Didn’t Know You Needed
6.How Trademarks Can Help Protect Your Unique Brand and Business
7.BrandZ Top Chinese Brands
Continue reading Weekly Reading Picks| Volume 18

Weekly Reading Picks| Volume 16

Bob’s Weekly Reading Picks

2019.4.28 volume 16

Content

1.Telling stories through affiliate marketing
2.The Ultimate Guide to RFPs by HubSpot
3.Macro vs. Micro Influencer Deals and How to Negotiate Them
4.Push Notification Essentials from Zeropark
5.How to Get Your First Sale in 30 Days: A Marketing Checklist 
6.The Future of Shopping Is Already Happening in China
7.Britain strikes an artful compromise on Huawei and 5G
Continue reading Weekly Reading Picks| Volume 16

Weekly Reading Picks| Volume 12

Bob’s Weekly Reading Picks

2019.3.31 volume 12

Content

1.How to Find Publishers for Merchants Starting Affiliate Programs
2.How Much Martech Should PPC Marketers Actually Use
3.Performance Partnerships 101: Technology
4.An Unpopular List of Marketing Trends for 2019
5.How to Write a Press Release That Journalists Won’t Ignore
6.Pop-Up Shops 101: Everything You Need to Know to Try Temporary Retail
7.BrandZ Top 50 Chinese Brands
Continue reading Weekly Reading Picks| Volume 12

Weekly Reading Picks| Volume 11

Bob’s Weekly Reading Picks

2019.3.24- volume 11

Content

1.Getting Affiliated with a Different Side of Digital Marketing
2.The Awin Report 2019 PDF
3.Ben Cronin, Pinnacle: “Marketing strategies have to be well-rounded and data-driven”
4.Managing Different Types Influencers by Impact
5.5 Questions Partnership Channel Owners Need to Know How to Answer
6.16 Business Podcasts to Help You Become a Better Entrepreneur
7. Find Your Name: 10 Business Name Generators to Help You Create Your Brand
Continue reading Weekly Reading Picks| Volume 11