Bob’s Weekly Reading Picks
2019.8.4 volume 30
1.Programming for SEOs – Whiteboard Friday
2.The Ultimate Guide to Platforms and How They Can Benefit Your Business
3.Online Fashion Retail: 11 Essential Statistics
4.The Demographics of Social Media in 2019
5.Eight Subreddits Every Marketer Should Follow
6.Baby Amazons take on their American role model
7.The Streaming Video-on-Demand War Is Going to Get Bloody
Why should you learn how to program?
- Improved developer relations
- Become a better technical SEO
- Leveling up your data analysis
Which language should you learn?
Python for Data Analysis” by McKinney
Platform Business Model Examples
Airbnb has revolutionized the hospitality and lodging industry. For a company that owns no property, it has beat out some of the most popular hotel chains.
Airbnb buyers (guests) attract Airbnb suppliers (property owners), therefore fostering a reciprocal ecosystem that benefits both Airbnb and its users alike.
Uber doesn’t own any cars. The Uber platform supports both parties. By managing payment, ratings, and all dispute resolutions, Uber makes it easy to be both a driver and rider — and only takes a small percentage of earnings.
Facebook produces no original content and owns no media … yet, it collects data and brings in tons of advertising revenue. It is a great example of a platform’s reciprocal network effects that create monetization opportunities for the platform itself.
Amazon doesn’t own the vast majority of the products they sell. Sure, it owns warehouse space, advertising space, a handful of product lines, and now transportation fleets … but it primarily sells other companies’ inventory. It enables (easy, quick, and cheap) transactions between sellers and buyers.
On top of that, Amazon brings in billions from advertising, seller fees, and Prime membership subscriptions.
Medium rocked the online publishing world when it was released in 2012. Bloggers, writers, and journalists could publish content online (without cost) without having to worry about hosting a website or getting their work approved by editors.
/r/Marketing Top 3 Posts of All Time:
- Become Google Analytics Certified in 2 Days, I Have Created the Ultimate Guide with ALL Questions, Answers, and Links
- Since I’ve started growing my Instagram I’ve looked at 1000’s of marketers on Instagram, here are my Top 5.
- List of Digital Marketing Certifications you complete online
/r/DataIsBeautiful Top 3 Posts of All Time:
/r/BigSEO Top 3 Posts of All Time:
- I’ve put together 50+ FREE Google Data Studio templates (including an SEO quick wins finder, rank trackers, keyword cannibalisation finder, SEO reports & more)
- I’ve put together a curated directory of 100+ FREE Google Sheets templates to help with SEO & marketing. (xpost /r/marketing)
Jumia MercadoLibre（PayPal has just invested $750m）
Shares in Sea (In March it raised $1.5bn to fund the growth of its e-commerce arm, Shopee.)
Flipkart (Walmart paid $16bn）
Alibaba （teamed up with Mail.ru）
Sberbank, a big Russian state-controlled lender, launched an e-commerce joint-venture with Yandex, another local company.
The companies share four characteristics.
First, they were born adapted to tricky local markets.
Second, they often had to build their own infrastructure in places where payment and delivery systems are rudimentary or non-existent.
The third similarity is that the emerging e-merchants tend not to hold and sell merchandise themselves. Regulators in developing countries have also been tougher on anticompetitive behaviour than their counterparts in America and Europe.
Fourth, they do not make much money at the moment. Many are burning through cash
Netflix’s model—charging a monthly fee for a large amount of ad-free, on-demand programming that streams to any internet-connected device—has inspired millions of people to cancel their pay-TV service and get their home entertainment online.