Bob’s Weekly Reading Picks
2019.8.11 volume 31
1.Print on Demand: A Low-Risk Way to Sell Custom T-Shirts, Books, and More
2.How to Spend Your First $100 on Google Adwords
3.Publisher Spotlight: BuzzFeed
4.How TikTok Could Fail
5.The Smartphone Revolution Was the Android Revolution
6.Apps for the Old: Silver Screens
What is print on demand?
Print on demand is a process where you work with a supplier to customize white-label products (like baseball hats or tote bags) with your own designs to sell them on a per-order basis under your own brand.
Pros and cons
Create products quickly
Shipping is taken care of
Low investment, lower risk
Less control over shipping
Keyword match type summaries
|Ads may show on searches that contain:
|Close variations of the keyword, related searches, and other relevant variations. The words in the keyword don’t have to be present in a user’s search.
|Broad match modifier
|All the terms designated with a + sign (or close variations of those terms) in any order. Close variations include terms with the same meaning. Additional words may appear before, after, or between the terms.
|Matches of the phrase (or close variations of the phrase) with additional words before or after. Close variations include terms with the same meaning.
|Exact matches of the term or close variations of that exact term with the same meaning.
Write successful text ads
- Highlight what makes you unique
- Include prices, promotions, and exclusives
- Empower customers to take action
- Include at least one of your keywords
- Match your ad to your landing page
- Appeal to customers on mobile
- Check for common ad text mistakes