Account-Based Marketing (ABM) Overview

Definition
Account-Based Marketing, Account-Based Advertising, Account-Based Selling, Account-Based Engagement or, simply, Account-Based are terms used throughout the marketplace. Account-Based Marketing (ABM) is how it will be referred to it within this document as well as the perspective we are providing.

Five Components to Identifying Audiences Effectively

2.A Developer’s Guide To SEO

This post provides guidelines for all three.

1. Viability
   1. Generate And Store HTTP Server Logs
   2. Don’t Turn On Analytics. Configure It.
   3. Consider Robots.txt
   4. Set The Correct Response Codes
   5. Configure Headers
   6. Other Random Things
2. Visibility
   1. Get Canonicalization Right
   2. Pay Attention To Performance
   3. Engineer Away ‘Thin’ Content
   4. Use Standard Page Structure
   5. Put Videos On Their Own Pages
   6. Generate Readable URLs
   7. Use Subfolders, Not Subdomains
   8. Don’t Use Nofollow
   9. Make Navigation Clickable
   10. Link All Content
   11. Don’t Hide Content (If You Want To Rank For It)
   12. JavaScript & Frameworks
3. Flexibility
   1. Have One, Editable Title Tag On Each Page
   2. Make Meta Tags Editable In The CMS
   3. Make Image ALTs Editable In The CMS

3.What We Learned About Organic Click Through Rate

Here is a Summary of the Key Findings:

1. The #1 result in Google’s organic search results has an average CTR of 31.7%.

2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.

3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic.

4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you’re moving from and to. Moving from position #3 to position #2 will usually result in a significant CTR boost. However, moving from #10 #9 doesn’t make a statistically significant difference.

5. Title tags that contain a question have a 14.1% higher CTR vs. pages that don’t have a question in their title.

6. Title tags between 15 to 40 characters have the highest CTR. According to our data, pages with a title tag length between 15 and 40 characters have an 8.6% higher CTR compared to those that are outside of that range.

7. URLs that contain a keyword have a 45% higher click through rate compared to URLs that don’t contain a keyword.

8. Adding “Power Words” to your title tag may decrease your CTR. We found that titles with Power Words had a 13.9% lower CTR compared to titles that didn’t contain Power Words.
(Secret, Powerful, Ultimate, Perfect, Best, Insane ,Amazing)

9. Emotional titles may improve your CTR. We found that titles with positive or negative sentiment improved CTR by approximately 7%.

10. Writing meta descriptions for your pages may result in a higher CTR. Pages with a meta description get 5.8% more clicks than those without a description.

4.Refurbishing Top Content – Best of Whiteboard Friday

Step 1: Identify your site’s top traffic pages.

Step 2: Simplify and repurpose

Step 3: Publish on popular platforms

Step 4: Measure the referral metrics

5.Business Skills Census 2019

You can download the pdf here: https://dma.org.uk/uploads/misc/final_business-skills-census.pdf

6.Best CPS Affiliate Networks 2019 by mThink

Also, you can find the best CPA network.

7.Savings United Connects Coupons with Content

Company Info
Savings United is a white label coupon solution that works directly with large Content Media Publishers to create branded coupon pages with affiliate offers.