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15 Marketing Models You Should Know

A marketing model is a tool that advertisers, merchants, or brands can use to understand the strength and earning potential of their business. It gives us a framework to rationally evaluate how we’re doing things now compared to our competitors and plan growth strategies for the future.

Theories on marketing, communication science, consumer behavior can help us better understand customer needs, create and deliver value, run the business, and manage the brand.

In this article, I hand-pick 15 different marketing models to help you decide the best strategy for you and your business,  predict the impact your marketing tactics have on consumers, and achieve your marketing goal in the end.


  • Marketing Strategy
  • Consumer Behavior
  • Integrated Marketing Communication
  • Brand Management

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