Tag Archives: Web Analytics

Digital Marketing Guide 6-10

Below are my personal study notes and understanding of digital marketing. Hope it can guide you through the marketing landscape.

It is a beginner guide in general. If you want to learn more, I would suggest you read professional books and put it into practice.

Happy Reading. Feel free to comment if you have any questions.
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When We Talk about an E-commerce Site

When we talk about an e-commerce website, what can I talk about?


As a Customer
Product+ Price (discount) + Service (review + shipping + return + payment) + Company Info

As a Marketer
4P + Web Analytics (traffic + Ads + page ) + SNS + Company Info + Partnerships
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