10 Digital Marketing Channels You Show Know

How to Promote Your Products Online?

Where

1). On your own websites with tools like Shopify, Bigcommerce, Magento, Woocommerce…

2). On third-party stores like Amazon, eBay, AliExpress, Wish…
For more info, just take a look at this post. Notes of Amazon Big Seller

3). Other options to listing your products on Walmart, Rakuten, Homedepot, Etsy…

4). Through crowdfunding sites like Kickstarter, Indiegogo, GoFundMe…

How

If you start up your online store and market your products, you can consider these channels below.

1.Google

Use Google ads to test whether your ideas are great, your products are attractive. If it works, then dive into your business.

Adwords Fundamental

2.Facebook

Facebook is a great social network. If you want to reach more audiences, then try it but remember when people search for something, they have a purpose while they use Facebook, usually, it is for fun.

You can use Facebook to advertise your content on Instagram.

Beginner’s Guide to Facebook Ads

3. Deals

People love deals. You can try slickdeals-the largest deal community in the US to see whether your products can make a hit. Before that, you need to do the math for editors’ requirements of the cheap prices.

Deals sites are also a good choice to generate leads, launch new products and clear out excess inventory.

Largest Deals Sites in the World

4. Email

It takes time but it is worthy to grow your email lists.

Anti-Spam Laws
CAN SPAM ACT   

Email Marketing Platform
https://mailchimp.com/
https://www.aweber.com/
https://www.constantcontact.com/

Keywords: email marketing platform, email marketing software, email marketing service provider, email traffic

Competitive Analysis Tools
https://milled.com/   search engine for email newsletters
https://www.mailcharts.com

Beginner’s Guide to Email Marketing

5. Affiliate Marketing

Definition

Affiliate marketing is performance-based marketing, whereby a product or service gets remunerated for every sale, visit, or subscription sent to the merchant. Because of this performance-based component, which is the cornerstone of affiliate marketing, it is also sometimes called performance marketing. ——Affliate Program Management: An Hour a Day

Affiliate Marketing Guide

How to Start Affiliate Program on ShareASale

6. Influencer Marketing

Definition

Influencer marketingis a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers.——Wikipedia

Find influencers on Youtube, Instagram, Twitter, Pinterest, Snapchat and other social networks and build up long-term cooperation.

Some influencers may join affiliate networks but a few of them do cost per sale/ revenue share model. Influencer marketing works better for branding.

Keywords: Influencer marketing platform, influencer marketing agency, influencer search tool, influencer marketing trends, influencer marketing software

7. SEO

SEO is a challenge for beginners running e-commerce. But if you want to scale up, it is a must in the long run, which can drive more traffic for free.

You should pay attention to:

Learning Materials
Moz The Beginner’s Guide to SEO
Google Search Engine Optimization (SEO) Starter Guide
Ahrefs How to Learn SEO (and Stay Sane)
Book  The Art of SEO: Mastering Search Engine Optimization

Digital Marekting (SEO)  Tools List

8.Native Ads

It is worth noting that currently, over 200 million people are now using ad blockers which does not affect the native ad formats.

Definition

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial staff. The word “native” refers to this coherence of the content with the other media that appears on the platform.——Wikipedia

Native Platform: Outbrain, Taboola, Sharethrough, Yahoo Gemini, MGID, Adblade, Nativo, Facebook, Twitter, LinkedIn…

Previous post on Native Ads

Beginner’s Guide to Outbrain

9. PR

Public Releases Distribution
https://www.prnewswire.com/
https://www.businesswire.com/

News and Media
https://www.cnet.com/
https://www.digitaltrends.com/

News with Coupon Page
https://coupons.cnn.com/
https://coupons.businessinsider.com/

Tools: https://press.farm/   Find journalists to write about your startup

Influencers and product blog:
Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget

10. Others

Social: Pinterest/Twitter/Reddit/Buzzfeed/Snapchat/Tumblr/Quora …

Retargeting: Criteo/ Adroll/RTB House …

DSP: MediaMath/DoubleClick/AppNexus..

CPA Network:  Clickbooth/Maxbounty/W4…
https://mthink.com/best-cpa-networks/
Have a close eye at fraud traffic when dealing with CPA networks.

More Reading Materials

20 Highly Effective Ways to Promote a Product
Doing a Marketing Rollout
Marketing Channels

 

Notes of Full Stack Marketer

Note: Below contents are from Full Stack Marketer By Lydia

摘抄

1.学会写邮件 cc抄送老大
邮件内容是书面凭证,出现问题归清责任人
2.情商低的人特别容易因为情绪、喜好、性格而排斥某个合作对象。这是不专业的表现。business is business
3.用数据说话
新人最爱说”我认为”, 其实真正应该说的是“根据数据”。
4.无法用准确的语言精炼地表达意思就是能力不足的表现。
5.钱是最聪明的,只会去最趋势向上的地方。
6.对公司的一个考核指标:该公司岗位的离职员工的去向。
7.善于表达是这个时代最优秀的品质之一
8.涉及金钱和生命、健康的东西,做市场做媒体的,如果没有足够的专业知识,凭借自己的创意文案让人做出选择,背后的责任你承担不起。
9.永远不要和一个名气不如你的人吵架。这也是公关的基本常识。
10.当一个喷子站起来,即时被指正、批评,还是会有陆陆续续的后来者。一个工作饱满、家庭幸福、财富自由、生活愉悦的人,是不会有闲工夫和他们纠缠的。
生命短暂,一分钟也不要浪费在无趣的事情上。

组织头脑风暴会议
1.尽可能选择舒适的环境
2.提前写好提纲,准备好开场素材
3.提炼每个人的发言,复苏并传达到位
4.做好会议记录,不让大家白忙一场
5.白板上的记录层次分明,逻辑清楚

术语
SMART原则: specific, measurable, acceptable, realistic, timed
TMT: 数字新媒体
拖库:黑客盗走了整个数据可的信息
撞库:由于大多数用户在各大网站上所使用的用户名和密码是相同的,所以黑客会将得到的数据在其他网站上进行尝试登陆。

市场
口碑和公司形象
公关组 (官方发言人)
品牌组 (塑造企业文化和企业形象)
新媒体组(产出内容,购买媒介)
技术
SEM组
BD组
app组

工具类推荐
文章排版:ueditor,爱排版
正文一般16pixel
二级标题 18 pixel
字体颜色 深灰色
插图居中,上下各空一行文字
HTML5: 兔展,易企秀,秀米
创意设计:Bribble (手机界面图标),站酷(商业创意),Behance(艺术灵感)
统计工具:百度指数,新榜,cndns.com,
文案:topys.cn

BD
了解公司的业务流程,产品特性,盈利模式,流量如何,注册用户数,客户数,画像怎么样,潜在价值在哪里,有哪些附加价值。

老板最愿意拿去交换的资源有哪些,价值多少,销售部门对外报价多少。哪些是绝对不鞥合作的公司,合作了危害有哪些。
寻找品牌调性比较高,用户素质好,市场策划能力较强的公司强强联合,开展有深度的合作,是构筑BD核心竞争力的基本课题。
要训练自己有一天脱离这个平台后人脉资源还是跟随你的能力。

公关
千万不要觉得帮企业圆场是自己分内之事,这是欺骗,没有一个光荣的工作是以欺骗来立足的。公关更多的角色应该是一个桥梁,架在企业或者公众人物和群众之间。

做声明时:
1.不要指责媒体
2.消除恶性影响的唯一办法是用正向影响将其覆盖掉
3.打架的时候,弱者才是真正的胜利者
4.反应要及时
5.被谣言攻击的时候,善于运用法律武器

刷爆朋友圈
爆款要素:精美,精准,精炼,和产品高度相关、共情

从最早的QQ空间,到人人网新鲜事、微博、朋友圈,人们越来越爱将注意力放在这些媒介上面,窥探别人,获取资讯,展示自己,关注度高的地方就是价值。如何抢占这一两秒的注意力,并且撬动群众的自传播力量,是市场部最直观过程导向的KPI所在。
1.九宫格海报无意义。
2.html5广告尽量不要超过1分钟
3.用户永远不会替你传播,他们只会替自己传播。给他一个标签,让他借你的作品表达自己。
4.朋友圈官方广告,购买KOL的广告费,是树立格调和行业影响力性价比最高的市场行为。
(大号打开率已经下降至5%,80%的流量来自朋友圈。
5.推送时间高峰段 8:00-10:00,12:00-13;00,18:00-22:00
(21:00)

公众号内容
a.翻译国外爆款素材
b.长草清单 (书单,化妆品清单,影视剧list等)
c.热点时间解读,文笔犀利,观点老辣,动作要快。
d.鸡汤段落,爆笑表情包运用
(搜集频率出现最高的话题和词语,分析用户行为和传播路径,来量身打造话题。个性化的用户永远是少数,大多数人的行为轨迹是一致的)
e.不提竞品

媒介
1.纸媒
受众30-60岁人群  事件营销噱头+SNS传播,加工成段子之类
2.电台广播  有声音频
3.线下地推
4.小众社群  (租房,电商,资讯,社交)——信息分发
5.微博 三大段子手军团:鼓山,楼氏,牙仙
6.微信
7.地铁和分众广告

社会化媒体营销、文案、项目经理、PR、用户运营、社群运营、活动运营 、BD、策划