This is a note from Coursera course: Integrated Marketing Communications Advertising, Public Relations, Digital Marketing and more.
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Weekly Reading Picks| Volume 38
Bob’s Weekly Reading Picks
2019.9.29 volume 38
Content
1.Digital Marketing for Your Business
2.How to Write a Press Release by Backlinko
3.How to Become an SEO Expert: A Guide to FREE Online SEO Training
4.Should My Brand Work with an Affiliate Marketing Agency?
5.How Leading Brands Are Working with Loyalty Partners in Their Affiliate Programs
6.Maximizing Your Brand’s Performance Through YouTube
7.Computer-Generated Instagram Influencers Continue reading Weekly Reading Picks| Volume 38
Weekly Reading Picks| Volume 29
Bob’s Weekly Reading Picks
2019.7.28 volume 29
Content
1. Everything You Need to Know About Communication Theory
2.Timeline of Apple Inc. products
3.The Ultimate Guide to Public Relations in 2019
4.7 Types of Marketing Organization Structures
5.The Top 5 Creative Brand Ideas You Need to Know
6.The History of Advertising: A Timeline
7.How to Rock Your Back to School Marketing Campaign [Infographic]
Weekly Reading Picks| Volume 12
Bob’s Weekly Reading Picks
2019.3.31 volume 12
Content
1.How to Find Publishers for Merchants Starting Affiliate Programs
2.How Much Martech Should PPC Marketers Actually Use
3.Performance Partnerships 101: Technology
4.An Unpopular List of Marketing Trends for 2019
5.How to Write a Press Release That Journalists Won’t Ignore
6.Pop-Up Shops 101: Everything You Need to Know to Try Temporary Retail
7.BrandZ Top 50 Chinese Brands
Continue reading Weekly Reading Picks| Volume 12
10 Digital Marketing Channels You Show Know
How to Promote Your Products Online?
Where
1). On your own websites with tools like Shopify, Bigcommerce, Magento, Woocommerce…
2). On third-party stores like Amazon, eBay, AliExpress, Wish…
For more info, just take a look at this post. Notes of Amazon Big Seller
3). Other options to listing your products on Walmart, Rakuten, Homedepot, Etsy…
4). Through crowdfunding sites like Kickstarter, Indiegogo, GoFundMe… Continue reading 10 Digital Marketing Channels You Show Know
Notes of Full Stack Marketer
Note: Below contents are from Full Stack Marketer By Lydia
摘抄
1.学会写邮件 cc抄送老大
邮件内容是书面凭证，出现问题归清责任人
2.情商低的人特别容易因为情绪、喜好、性格而排斥某个合作对象。这是不专业的表现。business is business
3.用数据说话
新人最爱说”我认为”, 其实真正应该说的是“根据数据”。
4.无法用准确的语言精炼地表达意思就是能力不足的表现。
5.钱是最聪明的，只会去最趋势向上的地方。
6.对公司的一个考核指标：该公司岗位的离职员工的去向。
7.善于表达是这个时代最优秀的品质之一
8.涉及金钱和生命、健康的东西，做市场做媒体的，如果没有足够的专业知识，凭借自己的创意文案让人做出选择，背后的责任你承担不起。
9.永远不要和一个名气不如你的人吵架。这也是公关的基本常识。
10.当一个喷子站起来，即时被指正、批评，还是会有陆陆续续的后来者。一个工作饱满、家庭幸福、财富自由、生活愉悦的人，是不会有闲工夫和他们纠缠的。
生命短暂，一分钟也不要浪费在无趣的事情上。
Continue reading Notes of Full Stack Marketer