How to Promote Your Products Online?
Where
1). On your own websites with tools like Shopify, Bigcommerce, Magento, Woocommerce…
2). On third-party stores like Amazon, eBay, AliExpress, Wish…
For more info, just take a look at this post. Notes of Amazon Big Seller
3). Other options to listing your products on Walmart, Rakuten, Homedepot, Etsy…
4). Through crowdfunding sites like Kickstarter, Indiegogo, GoFundMe…
How
If you start up your online store and market your products, you can consider these channels below.
1.Google
Use Google ads to test whether your ideas are great, your products are attractive. If it works, then dive into your business.
2.Facebook
Facebook is a great social network. If you want to reach more audiences, then try it but remember when people search for something, they have a purpose while they use Facebook, usually, it is for fun.
You can use Facebook to advertise your content on Instagram.
Beginner’s Guide to Facebook Ads
3. Deals
People love deals. You can try slickdeals-the largest deal community in the US to see whether your products can make a hit. Before that, you need to do the math for editors’ requirements of the cheap prices.
Deals sites are also a good choice to generate leads, launch new products and clear out excess inventory.
Largest Deals Sites in the World
- US https://slickdeals.net Introduction to Slickdeals
- UK https://www.hotukdeals.com
- DE https://www.mydealz.de
- FR https://www.dealabs.com
- RU https://mysku.ru
4. Email
It takes time but it is worthy to grow your email lists.
Anti-Spam Laws
CAN SPAM ACT
Email Marketing Platform
https://mailchimp.com/
https://www.aweber.com/
https://www.constantcontact.com/
Keywords: email marketing platform, email marketing software, email marketing service provider, email traffic
Competitive Analysis Tools
https://milled.com/ search engine for email newsletters
https://www.mailcharts.com
Beginner’s Guide to Email Marketing
5. Affiliate Marketing
Definition
Affiliate marketing is performance-based marketing, whereby a product or service gets remunerated for every sale, visit, or subscription sent to the merchant. Because of this performance-based component, which is the cornerstone of affiliate marketing, it is also sometimes called performance marketing. ——Affliate Program Management: An Hour a Day
How to Start Affiliate Program on ShareASale
6. Influencer Marketing
Definition
Influencer marketingis a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers.——Wikipedia
Find influencers on Youtube, Instagram, Twitter, Pinterest, Snapchat and other social networks and build up long-term cooperation.
Some influencers may join affiliate networks but a few of them do cost per sale/ revenue share model. Influencer marketing works better for branding.
Keywords: Influencer marketing platform, influencer marketing agency, influencer search tool, influencer marketing trends, influencer marketing software
7. SEO
SEO is a challenge for beginners running e-commerce. But if you want to scale up, it is a must in the long run, which can drive more traffic for free.
You should pay attention to:
- Keyword Research
- Site Structure
- On-Page SEO
- Technical SEO/Web Audit
- Link Building
- Local SEO
- Mobile Friendly
Learning Materials
Moz The Beginner’s Guide to SEO
Google Search Engine Optimization (SEO) Starter Guide
Ahrefs How to Learn SEO (and Stay Sane)
Book The Art of SEO: Mastering Search Engine Optimization
Digital Marketing (SEO) Tools List
8.Native Ads
It is worth noting that currently, over 200 million people are now using ad blockers which does not affect the native ad formats.
Definition
Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial staff. The word “native” refers to this coherence of the content with the other media that appears on the platform.——Wikipedia
Native Platform: Outbrain, Taboola, Sharethrough, Yahoo Gemini, MGID, Adblade, Nativo, Facebook, Twitter, LinkedIn…
9. PR
Public Releases Distribution
https://www.prnewswire.com/
https://www.businesswire.com/
News and Media
https://www.cnet.com/
https://www.digitaltrends.com/
News with Coupon Page
https://coupons.cnn.com/
https://coupons.businessinsider.com/
Tools： https://press.farm/ Find journalists to write about your startup
Influencers and product blog:
Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget
10. Others
Social: Pinterest/Twitter/Reddit/Buzzfeed/Snapchat/Tumblr/Quora …
Video: Youtube, TikTok, Twitch…
Retargeting: Criteo/ Adroll/RTB House …
DSP: MediaMath/DoubleClick/AppNexus..
CPA Network: Clickbooth/Maxbounty/W4…
Have a close eye at fraud traffic when dealing with CPA networks.
More Reading Materials
20 Highly Effective Ways to Promote a Product
Doing a Marketing Rollout
Marketing Channels
2 thoughts on “10 Digital Marketing Channels You Show Know”