10 Digital Marketing Channels You Show Know

How to Promote Your Products Online?

Where

1). On your own websites with tools like Shopify, Bigcommerce, Magento, Woocommerce…

2). On third-party stores like Amazon, eBay, AliExpress, Wish…
For more info, just take a look at this post. Notes of Amazon Big Seller

3). Other options to listing your products on Walmart, Rakuten, Homedepot, Etsy…

4). Through crowdfunding sites like Kickstarter, Indiegogo, GoFundMe…

How

If you start up your online store and market your products, you can consider these channels below.

1.Google

Use Google ads to test whether your ideas are great, your products are attractive. If it works, then dive into your business.

Adwords Fundamental

2.Facebook

Facebook is a great social network. If you want to reach more audiences, then try it but remember when people search for something, they have a purpose while they use Facebook, usually, it is for fun.

You can use Facebook to advertise your content on Instagram.

Beginner’s Guide to Facebook Ads

3. Deals

People love deals. You can try slickdeals-the largest deal community in the US to see whether your products can make a hit. Before that, you need to do the math for editors’ requirements of the cheap prices.

Deals sites are also a good choice to generate leads, launch new products and clear out excess inventory.

Largest Deals Sites in the World

  • US  https://slickdeals.net      Introduction to Slickdeals
  • UK https://www.hotukdeals.com
  • DE https://www.mydealz.de
  • FR https://www.dealabs.com
  • RU https://mysku.ru

4. Email

It takes time but it is worthy to grow your email lists.

Anti-Spam Laws
CAN SPAM ACT   

Email Marketing Platform
https://mailchimp.com/
https://www.aweber.com/
https://www.constantcontact.com/

Keywords: email marketing platform, email marketing software, email marketing service provider, email traffic

Competitive Analysis Tools
https://milled.com/   search engine for email newsletters
https://www.mailcharts.com

Beginner’s Guide to Email Marketing

5. Affiliate Marketing

Definition

Affiliate marketing is performance-based marketing, whereby a product or service gets remunerated for every sale, visit, or subscription sent to the merchant. Because of this performance-based component, which is the cornerstone of affiliate marketing, it is also sometimes called performance marketing. ——Affliate Program Management: An Hour a Day

Affiliate Marketing Guide

How to Start Affiliate Program on ShareASale

6. Influencer Marketing

Definition

Influencer marketingis a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers.——Wikipedia

Find influencers on Youtube, Instagram, Twitter, Pinterest, Snapchat and other social networks and build up long-term cooperation.

Some influencers may join affiliate networks but a few of them do cost per sale/ revenue share model. Influencer marketing works better for branding.

Keywords: Influencer marketing platform, influencer marketing agency, influencer search tool, influencer marketing trends, influencer marketing software

7. SEO

SEO is a challenge for beginners running e-commerce. But if you want to scale up, it is a must in the long run, which can drive more traffic for free.

You should pay attention to:

Learning Materials
Moz The Beginner’s Guide to SEO
Google Search Engine Optimization (SEO) Starter Guide
Ahrefs How to Learn SEO (and Stay Sane)
Book  The Art of SEO: Mastering Search Engine Optimization

Digital Marketing (SEO)  Tools List

8.Native Ads

It is worth noting that currently, over 200 million people are now using ad blockers which does not affect the native ad formats.

Definition

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial staff. The word “native” refers to this coherence of the content with the other media that appears on the platform.——Wikipedia

Native Platform: Outbrain, Taboola, Sharethrough, Yahoo Gemini, MGID, Adblade, Nativo, Facebook, Twitter, LinkedIn…

Previous post on Native Ads

Beginner’s Guide to Outbrain

9. PR

Public Releases Distribution
https://www.prnewswire.com/
https://www.businesswire.com/

News and Media
https://www.cnet.com/
https://www.digitaltrends.com/

News with Coupon Page
https://coupons.cnn.com/
https://coupons.businessinsider.com/

Tools: https://press.farm/   Find journalists to write about your startup

Influencers and product blog:
Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget

10. Others

Social: Pinterest/Twitter/Reddit/Buzzfeed/Snapchat/Tumblr/Quora …

Retargeting: Criteo/ Adroll/RTB House …

DSP: MediaMath/DoubleClick/AppNexus..

CPA Network:  Clickbooth/Maxbounty/W4…

Best CPA Networks


Have a close eye at fraud traffic when dealing with CPA networks.

More Reading Materials

20 Highly Effective Ways to Promote a Product
Doing a Marketing Rollout
Marketing Channels

 

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