Weekly Reading Picks| Volume 6

Bob’s Weekly Reading Picks

2019.2. 15- volume 6

1. Celebrating Female Founders: How These 7 Women-Owned Businesses Found Success

Black Girls RUN  |Running

“When we decided to launch the running groups, we saw an opportunity to start monetizing the business. It just went viral. That’s when we started ramping up production of our merchandise, which has been really how we’ve sustained the organization for this long.”

Mommy Sauce | Cooking   (can’t open the website?)

Mommy Sauce was born out of a love of cooking and family. Encouraged by her son, a renowned chef, Jai Nam “Mommy” Choi built a business of her own, selling her secret recipes to the world.

R. Riveter |Handbag, Accessories, Military

“[We] wanted to start this company to create a sense of community for military spouses, create mobile flexible income, and just be a positive force for the military community.”

Pop Up Plus | Plus Size Fashion

“I had always been a curvy girl, particularly in college, the freshman 15 became the freshman 70. While I was searching for clothing everywhere, I discovered that not only did I gain a lot of weight, but retailers at that time weren’t catering to my size. I remember the awful feeling I felt when I was stuck in the fitting room and nothing fit. That’s when I decided that no other woman should ever be made to feel that horrible ever again.”


Jaswant’s Kitchen — a source for spice blends and simplified takes on traditional South Asian recipes — had its start at a food show, where positive responses urged them to forge ahead. From there, Jaswant teamed up with her daughters to build a now-blossoming meal kit business. Aside from their online store, the brand is now represented by 30 local retailers and have plans to expand into other parts of Canada and the U.S.

Bird + Stone | Accessory

This company was founded on the idea that brands have the power to be vehicles for change. For us, this means not only ensuring that our jewelry is made ethically, but also donating a portion of our profits to organizations moving the needle on important causes.

Cocokind  | Skincare

“I’ve dealt with hormonal acne since I was a teenager. When I was in college, my dermatologist put me on antibiotics and spironolactone, and I took those pills daily for years. When I graduated, however, I started having major digestive issues, and I realized that there may have been a link between my acne medicine and my stomach problems.”

2. Best Practices to Grow Your Ecommerce Business with Email Marketing

The content is a good example of writing a beginner’s guide.
Chapter 1: An Introduction
Chapter 2: Why Email Marketing is the Key to Ecommerce Success
Chapter 3: Choose the Right Email Marketing Platform
Chapter 4: Growing Your Email List
Chapter 5: Segmenting Your Email List for Better Engagement –
Chapter 6: Converting Subscribers into Customers
Chapter 7: Ecommerce Transaction Emails You Should Be Optimizing (And How To Do It) – Learn how to humanize the purchasing and shipping process.
Chapter 8: Proven Ecommerce Email Campaigns You Can Steal
Chapter 9: Email Analytics and How to Track Everything
Chapter 10: 7 Tips for an Effective Email Marketing Strategy
Chapter 11: Concluding Thoughts

3. How to Choose the Right Email Marketing Platform

Constant Contact

You can find the app related if you use Shopify.

4. Alibaba 101: How to Safely Source Products from the World’s Biggest Supplier Directory

Note: This post was written in 2015. Some content can be out of date.

Advantages & Disadvantages Of Sourcing Overseas


  • Lower manufacturing costs
  • Suppliers are (generally) much more open to working with smaller businesses and providing smaller quantities
  • High number of suppliers to choose from
  • For many products, Asia might be the only place that produces the item
  • One-stop services like Alibaba have made it very easy to navigate and purchase from suppliers


  • Perceived lower quality from customers
  • (Usually) lower manufacturing and labor standards
  • Almost no intellectual property protection
  • Language and communication barrier can be difficult to overcome
  • Difficult/costly to verify manufacturer and visit on-site
  • Longer shipping time
  • Cultural differences in business practices
  • Product importation and customs clearance
  • Lower level of payment security and recourse
What to Look for on Product Pages


  • Unit Price
  • Minimum Order Quantity (MOQ)
  • Payment Options
Buyer Beware: Middleman, quality, scammers
Safeguarding Yourself
  •  Verify suppliers
  • Ask questions and followup
  • Get samples
  • Too good to be true

The comment from Harry is helpful.
Compare the sellers and the products and Always be careful with your money.

5. 100+ Beautiful and Creative Ecommerce Website Designs

Best fashion website designs
Best health and beauty website designs
Best food and grocery website designs
Best sports and fitness website designs
Best children’s fashion and toys website designs
Best interior design and art website designs
Best office and paper website designs
Other creative website designs

6. 8 Crowdfunding Sites to Raise Money For Your Big Idea

Crowdfunder (Shopify App)

7. Rev Up Your Revenues: 10 Trending Products to Sell in 2019

Google Trends is a great tool to help you find potential products.

  • Shapewear
  • Men’s plaid shirt
  • Athleisure
  • Travel accessories
  • Automotive accessories
  • Smartwatches
  • Minimalist jewelry
  • Heated vests
  • Ankle boots
  • Posture corrector

Weekly Reading Picks| Volume 5

Bob’s Weekly Reading Picks

2019.2.11  Volume  5 

1. Influencer Marketing 2019 : Benchmark Report 

Estimated Influencer Marketing Growth
Influencer marketing has continued to grow as an industry over the last few years.

Instagram is the Most Important Channel for Influencer Marketing By Far


Most Common Objective for Influencer Campaigns is Awareness

Influencer Fraud is of Some Concern to Respondents

Biggest Challenge to Those Managing Campaigns In-House is Finding Influencers

Only 11% of Influencers are Currently Fully Compliant with FTC and CMA Guidelines


2. Facebook turns 15| How the social-networking giant has changed America | The Economist

Facebook has stayed on top by spreading wildly across America and the world and buying competitors, including the photo-sharing app Instagram and the messaging firm WhatsApp. Around two-thirds of American adults use its original social network. At its peak, the average user spent nearly an hour a day on Facebook’s platforms.

Facebook has altered America in three notable ways.
First, it has shaped what it means and feels like to be young.
Second, Facebook has changed attitudes to privacy.
Third, Facebook has left a lasting mark on politics.

3. Tech Is Splitting the U.S. Work Force in Two | The New York Times

The forecast of an America where robots do all the work while humans live off some yet-to-be-invented welfare program may be a Silicon Valley pipe dream. But automation is changing the nature of work, flushing workers without a college degree out of productive industries, like manufacturing and high-tech services, and into tasks with meager wages and no prospect for advancement.

Jobs grow in health care, social assistance, accommodation, food services, building administration and waste services. Not only are some of the tasks tough to automate, employers have little financial incentive to replace low-wage workers with machines.

On the other end of the spectrum, the employment footprint of highly productive industries, like finance, manufacturing, information services, and wholesale trade, has shrunk over the last 30 years.


4. FREE Download: SaaS Buyer’s Guide | PerformanceIN


Setup Fee  FREE
Monthly Retainer  Monthly subscription plan starts from $299 and includes tracking 10,000 conversions and 1,000,000 impressions.
Commission override $0.02 per conversion above subscription plan limit
$0.005 per 1000 over subscription plan limit

Process During a 30-day free trial, an Affse onboarding specialist provides each client with unlimited free training sessions, helping to set up an account and making sure the platform is used at its full.
Feature: API, Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, fraud detection, GDPR compliance

HasOffers by Tune

Setup Fee  N/A
Monthly Retainer  Price
Commission override N/A
Process:  30-day free trial. A dedicated HasOffers specialist is assigned to new accounts to ensure a smooth onboarding process and to help troubleshoot issues.
Feature: API, Real-time reporting, S2Stracking, cross-device tracking, app tracking, fraud detection, GDPR compliance

Radius by Impact

Minimum sales revenue   $50,000 monthly
Setup Fee $1000+
Monthly Retainer $500+
Commission override  0
Process: An Onboarding Project Manager with help you with account setup everything from initial training to make sure your settings are exactly as you like them
Feature:  Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, fraud detection, GDPR compliance, 21 certifed agency partners, 100,000+ affiliate partners


Minimum sales revenue Approx. $500K in annual partner program revenue
Setup Fee Varies Based on Integration Type
Monthly Retainer SaaS or Performance.
Commission override Yes
Process: Led by local integrations, CS, client services teams, assisting in both strategic and tech set-up. Best practices-based approach streamlines process and prevents errors.
Feature: API, Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, fraud detection, GDPR compliance


Setup Fee  No
Monthly Retainer  Based on a monthly subscription base
starts at $209 per month with 2 million events included
Commission override After you exceed your plan limits, you will be charged an additional fee, not bigger than $0.05 per 1000 tracked events.
Process: We offer a complex, dedicated onboarding. All new users are invited on a 1-on-1 session with the customer success representative and an onboarding webinar
Feature: Voluum DSP, Voluum Marketplace, API, Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, GDPR compliance


Setup Fee dependent on usage
Monthly Retainer dependent on usage
Commission override N/A
Process: Once you have made contact with us, we will provide access to our platform, which will be managed at a user level
Feature: layer above affiliate networks, API, Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, GDPR compliance

5. 50 Exceptional Online Stores Built on Shopify

Top minimal Shopify stores
Top bright and bold Shopify stores
Top Shopify stores with colored or textured backgrounds
Top Shopify stores with big photography
Top unique Shopify stores

Weekly Reading Picks| Volume 4

Bob’s Weekly Reading Picks

2019.2.1-volume 4

1. Get the Most from WordPress.com

2. You Can Buy From Your Friends Thanks To Storr

Brands handle shipping and returns and people make a 15-25% commission instead of traditional retailers earning the commission. It’s free to open a store and people can buy from each other directly within existing channels like Instagram, Twitter, or Facebook as well as on the web and on the Storr app. Sellers can also donate a percentage of their earnings to Storr’s non-profit partners.

3.The Complete Guide to Content Monetization Platforms

  • VigLink
  • Skimlinks
  • YieldKit
  • Infolinks
  • Brandreward

4.A Complete Guide to Amazon for Vendors   pdf

5.Social Media Marketing Industry Report

6. The biggest tech trends of 2019, according to top experts

Keywords: AI, AR\VR, AR Glasses, 5G, voice platforms, smart cameras, drones, flying cars, health care

7.6 Influencer Marketing Platforms for Partnering with Internet Famous Creators

  • Meetups and Instameets
  • Famebit
  • Grapevine
  • Shoutcart
  • Whalar
  • Influence.co

8.How to Get More Followers on Instagram: 13 Reliable Ways to Grow Your Audience

  • Use the right hashtags
  • Use the right filters
  • Post at the right time
  • Steal your competitor’s followers
  • Pay for sponsored posts and product reviews
  • Use geotags to boost local discovery
  • Organize your Stories into Highlights on your profile
  • Ask new users who engage with you to follow you
  • Be consistent
  • Hop on trends
  • Run a giveaway
  • Monitor your following closely over time
  • Use the Instagram tools at your disposal

9.What Digital Marketers Need to Know About Cookies & Tracking

Cookies are still important and are a standard, but with a continuing demand for less tracking and less cookies like Europe’s GDPR and Apple’s ITP compliance blocking third-party cookies, you must adjust and keep up with the times.

Keywords: attribution, multi-channel marketing, cross-device tracking, cookless tracking


11.The Complete Guide to Affiliate Marketing Tracking Software

A.What Do Affiliate Networks Offer?

  • Hosting for creatives and product feeds
  • Technical support for setting up and maintaining your affiliate program
    Tracking and reporting tools
  • Marketing tools
  • Affiliate payment solutions, and more

B. How Much Does an Affiliate Network Cost?

  • Setup/activation fee
  • Minimum initial deposit
  • Transaction fees
  • Other charges

C.Affiliate Program Networks
ShareASale by Awin, CJ, LinkShare by Rakuten, Pepperjam, Webgains, LinkConnector, Tradetracker, Admitad …

D. Affiliate  Software: HasOffers (by TUNE), PostAffiliate Pro, CAKE, LeadDyno, and Refersion.

E. More: Affiliate Marketing Guide

12.21 Web Directories That Still Have Value in 2019

Where Do Web Directories Stand Today?
Today, Google’s algorithm is a lot more complex. While links are still one of the top ranking signals, Google no longer views all links equally.

Links from a web directory listing are a lot less influential than a super relevant contextual link from a high-authority site in your niche.

That’s not to say web directories are completely meaningless.

According to Moz research, web directories and local citations still appear to be a small ranking factor – especially for local business. However, Google’s John Mueller himself has said that directory links “generally” don’t help with SEO.


Top Local Citations by Business Category  Updated 2018

22 Niche Review Sites Your Business Can’t Afford to Ignore
1. Restaurants, cafes, food trailers, bakeries, and anyone in the food business should also be sure to manage their listings on:
Zomato (formerly UrbanSpoon)

2. Hotels, motels, and travel agents should monitor listings on:

3. Auto industry businesses will want to optimize reviews on:

Weekly Reading Picks |Volume 1-3

Bob’s Weekly Reading Picks

1.25-volume 3

1.Netflix Culture: Freedom and Responsibility ppt

Seven Aspects
• Values are what we Value
• High Performance
• Freedom & Responsibility
• Context, not Control
• Highly Aligned, Loosely Coupled
• Pay Top of Market
• Promo<ons & Development


2.How Google Analytics Attributes Traffic From Facebook

Google Analytics separates these attributions into two types: last touch attributions and assisted attributions. ( Conversions-Multi-Channel Funnels-Assisted Conversions )

But the Facebook Ads Manager platform can’t see the assist part of a transaction because it has no visibility into other platforms.

3.How to Create the Ultimate Affiliate Marketing Tool Kit for Your Affiliates

About Us
Product Specs
Product Highlights, Features and Benefits
Press Releases
Sample Product Reviews
Taglines and Key Marketing Phrases
Contact Info

4.The Guide to Influencer Marketing Automation pdf

Influencer Marketing Automation (IMA) is a new industry category of content marketing that combines all five critical components of influencer marketing:
1. Influencer Recruitment
2. Influencer Selection
3. Workflow Automation
4. Analytics
5. Optimized Distribution

5.Google’s European MonopolyPie chart comparison of where searches happen in the US vs. EU+UK

Where searches happen on the web in selected countries

6.The Current State of Mobile: CPI, COD, and Where the Profit is for 2018 | AWasia 2017 (Video)


7.The Economist | Slowbalisation: The steam has gone out of globalisation


8.Amazon Influencer Business

1. Amazon is stepping up its efforts to sign up influencers for its affiliate program.
2. In recent weeks, numerous small creators have signed up and been approved for the Amazon Influencer Program.
3. Business Insider obtained a copy of Amazon’s terms of the deals, including details on how much influencers are paid to sell items.
4. Commissions are as high as 10% for Amazon’s private fashion line and as little as 1% for video games and consoles.

Continue reading “Weekly Reading Picks |Volume 1-3”