Bob’s Weekly Reading Picks
1.25-volume 3
1.Netflix Culture: Freedom and Responsibility ppt
Seven Aspects
• Values are what we Value
• High Performance
• Freedom & Responsibility
• Context, not Control
• Highly Aligned, Loosely Coupled
• Pay Top of Market
• Promo<ons & Development
2.How Google Analytics Attributes Traffic From Facebook
Google Analytics separates these attributions into two types: last touch attributions and assisted attributions. ( Conversions-Multi-Channel Funnels-Assisted Conversions )
But the Facebook Ads Manager platform can’t see the assist part of a transaction because it has no visibility into other platforms.
3.How to Create the Ultimate Affiliate Marketing Tool Kit for Your Affiliates
About Us
Product Specs
Product Highlights, Features and Benefits
Press Releases
Sample Product Reviews
Taglines and Key Marketing Phrases
Images
Contact Info
4.The Guide to Influencer Marketing Automation pdf
Influencer Marketing Automation (IMA) is a new industry category of content marketing that combines all five critical components of influencer marketing:
1. Influencer Recruitment
2. Influencer Selection
3. Workflow Automation
4. Analytics
5. Optimized Distribution
5.Google’s European Monopoly
6.The Current State of Mobile: CPI, COD, and Where the Profit is for 2018 | AWasia 2017 (Video)
7.The Economist | Slowbalisation: The steam has gone out of globalisation
8.Amazon Influencer Business
1. Amazon is stepping up its efforts to sign up influencers for its affiliate program.
2. In recent weeks, numerous small creators have signed up and been approved for the Amazon Influencer Program.
3. Business Insider obtained a copy of Amazon’s terms of the deals, including details on how much influencers are paid to sell items.
4. Commissions are as high as 10% for Amazon’s private fashion line and as little as 1% for video games and consoles.
