Bob’s Weekly Reading Picks
1.25-volume 3
1.Netflix Culture: Freedom and Responsibility ppt
Seven Aspects
• Values are what we Value
• High Performance
• Freedom & Responsibility
• Context, not Control
• Highly Aligned, Loosely Coupled
• Pay Top of Market
• Promo<ons & Development
2.How Google Analytics Attributes Traffic From Facebook
Google Analytics separates these attributions into two types: last touch attributions and assisted attributions. ( Conversions-Multi-Channel Funnels-Assisted Conversions )
But the Facebook Ads Manager platform can’t see the assist part of a transaction because it has no visibility into other platforms.
3.How to Create the Ultimate Affiliate Marketing Tool Kit for Your Affiliates
About Us
Product Specs
Product Highlights, Features and Benefits
Press Releases
Sample Product Reviews
Taglines and Key Marketing Phrases
Images
Contact Info
4.The Guide to Influencer Marketing Automation pdf
Influencer Marketing Automation (IMA) is a new industry category of content marketing that combines all five critical components of influencer marketing:
1. Influencer Recruitment
2. Influencer Selection
3. Workflow Automation
4. Analytics
5. Optimized Distribution
5.Google’s European Monopoly
6.The Current State of Mobile: CPI, COD, and Where the Profit is for 2018 | AWasia 2017 (Video)
7.The Economist | Slowbalisation: The steam has gone out of globalisation
8.Amazon Influencer Business
1. Amazon is stepping up its efforts to sign up influencers for its affiliate program.
2. In recent weeks, numerous small creators have signed up and been approved for the Amazon Influencer Program.
3. Business Insider obtained a copy of Amazon’s terms of the deals, including details on how much influencers are paid to sell items.
4. Commissions are as high as 10% for Amazon’s private fashion line and as little as 1% for video games and consoles.
1.18-volume 2
1.The Ultimate Guide to Google Shopping
Introduction: A Traffic Source that Lives up to the Hype
What is Google Shopping and How Does it Work?
Set Goals and Know the Competition
Setting up Shop – Account Creation
Feed Mastery: It’s All in the Feed
Bidding – The Ultimate X Factor
Bidding – Reporting & Optimization
Ad Extensions and Other Extras
Conclusion
2.Guide to Shopping ads on Google: Getting started (Video)
3.How To Setup Google Product Listing Ads (Video)
4.Guide to Affiliate Marketing Competitive Analysis and Intelligence
SWOTT –Strengths, Weaknesses, Opportunities, Threats, and Trends.
keep a close eye on several aspects of their businesses.Technologies used
Products and/or service features
Pricing
Marketing strategies
Distribution channels
Delivery methods
Branding efforts
Online marketing methods
Affiliate program specifics and marketing strategies
5.Content Marketing: A Beginner’s Guide
Types of Content Marketing
A white paper detailing how to master secure-data storage for an enterprise.
A recipe or list of recipes for making delicious gluten-free desserts.
A series of videos explaining how to tune a guitar and play.
A blog post listing affordable travel destinations.
A funny cat video on YouTube or any social channel.
A contest of the cutest poems by kindergartners.
A media empire focused on extreme sports (Red Bull)
1.11-volume 1
1.Shawn Collins on How to Succeed in Affiliate Marketing and More
What are the top criteria that you use when evaluating affiliate programs, deciding whether to work with one or not?SC: The company/brand is by far the top for me, because I promote products/services that I use. So solicitations to join affiliate programs rarely apply to me. Also, if an affiliate program is in more than one network I will check whether there are better terms in one or the other, and I have some preferences for networks if the terms are the same. Finally, the affiliate manager or OPM for a given program is a big consideration for me – if I know personally or have heard from a trusted colleague that somebody is on top of things and easy to deal with I am far more likely to work with them.
2.10 Leading Influencer Marketing Trends for 2019
1. Greater Emphasis on Micro-Influencers and Nano-Influencers
2. Brands Will Cultivate Long-Terms Relationships with Influencers
3. Increase in the Importance of Video
4. Facebook’s User Base Will Stagnate or Fall
5. Instagram will Remain Pivotal to Influencer Marketing Success
6. IGTV Will Grow in Popularity
7. Brands Will Focus on Alignment Rather Than Follower Numbers When Selecting Influencers
8. More Influencers Will Operate on a Business Basis
9. Disclosing Influencer Sponsorship Will Become the Norm
10. Brands Will Unite in the Fight against Fake Followers
3.It’s YouTube Rewind 2018!
Top Trending Videos
- To Our Daughter
- Real Life Trick Shots 2 | Dude Perfect
- we broke up
- Walmart yodeling kid
- Do You Hear “Yanny” or “Laurel”? (SOLVED with SCIENCE)
- Portugal v Spain – 2018 FIFA World Cup Russia™ – MATCH 3
- Build Swimming Pool Around Underground House
- Cobra Kai Ep 1 – “Ace Degenerate” – The Karate Kid Saga Continues
- Behan Bhai Ki School Life – Amit Bhadana
- NGƯỜI TRONG GIANG HỒ PHẦN 6 | L M CHẤN KHANG | FULL 4K | TRUYỀN NH N QUAN NHỊ CA | PHIM CA NHẠC 2018
4.The 9-Step SEO Strategy for 2019 [NEW]
- Step #1: Find an “Opportunity Keyword”
- Step #2: Analyze Google’s First Page
- Step #3: Create Something Different… Or Better
- Step #4: Add a Hook
- Step #5: Optimize For On-Page SEO
- Step #6: Optimize For User Intent
- Step #7: Make Your Content Look Awesome
- Step #8: Build Links to Your Page
- Step #9: Improve and Update Your Content
- Bonus Step #1: Increase Your Domain Authority
- Bonus Step #2: Build a Community on Your Site
5.100 Pinterest trends for 2019
Travel, Health & Wellness, Hobbies & Interests, Celebration, Food, Home,
Mens’ Style, Women’s Style, Beauty, Kids & Parenting …
6.【深度】繁荣抖音背后，焦虑的底层内容工厂
抖音日活突破2亿，快手日活突破1.6亿，今年下半年短视频平台的增长红利已经结束，MCN的红利期也结束了——曾经大型MCN靠着平台增长红利打造出了头部红人和IP，小的MCN靠平台补贴也有可观的收入。
在红利期，头部MCN的账号一个小时可以涨100万粉丝，但下半年以来，包括洋葱视频在内的几家头部MCN均遇到了涨粉难的问题；在红利期，小型MCN的一个账号靠平台补贴能每个月收入2万左右，但现在已经降到几千块钱，还在持续下降。
据记者了解，洋葱视频2018年的营收规模为几亿元，papitube、大禹网络、蜂群文化营收能达到上亿元，属于第一梯队；贝壳视频、畅所欲言等几家MCN营收能达到大几千万的规模，属于第二梯队；更多的MCN还挣扎在生存线上。
《2017年中国短视频MCN行业发展白皮书》显示，2017年短视频MCN机构为1700家，2018年预计达到3300家。卡思数据显示，各短视频平台粉丝数10万以上的KOL规模已经超过20万个。
2018年，电商为洋葱贡献了60%的收入，广告收入仅占30%。洋葱在美妆领域拥有自己的供应链，并且有成熟的淘宝店运营经验。但对于大多内容出身的MCN来说，电商模式太重了，顶多为其他淘宝店带流量，他们能做的只能是靠内容本身变现。
贝壳视频把内容从泛娱乐转向垂直领域，其签约的达人中50%是泛娱乐内容，但已经把30%的泛娱乐达人转向垂直领域。刘飞表示，美食、旅游等垂直内容已经竞争很激烈了，汽车、美妆、母婴、科技数码类的还有机会。
畅所欲言把内容转向to B，即抖音蓝V代运营，成为首批抖音蓝V服务商，已经签下了多个知名品牌的短视频代运营业务，目前公司to C和to B的内容已经各占一半，预计明年to B的内容会占到60~70%。在畅所欲言CEO刘畅看来，蓝V的盘子更大，而且一家MCN根本吃不完，要比单纯
从2017年下半年到2018年上半年，抖音每隔一段时间就会出现一个大的IP，从早期的老王欧巴、张欣尧到费启鸣，再到温婉、代古拉K，抖音上的网红在快速迭代。
7. Apple succumbs to the smartphone malaise
