Weekly Reading Picks| Volume 6

Bob’s Weekly Reading Picks

2019.2. 15- volume 6

1. Celebrating Female Founders: How These 7 Women-Owned Businesses Found Success

Black Girls RUN  |Running

“When we decided to launch the running groups, we saw an opportunity to start monetizing the business. It just went viral. That’s when we started ramping up production of our merchandise, which has been really how we’ve sustained the organization for this long.”

Mommy Sauce | Cooking   (can’t open the website?)

Mommy Sauce was born out of a love of cooking and family. Encouraged by her son, a renowned chef, Jai Nam “Mommy” Choi built a business of her own, selling her secret recipes to the world.

R. Riveter |Handbag, Accessories, Military

“[We] wanted to start this company to create a sense of community for military spouses, create mobile flexible income, and just be a positive force for the military community.”

Pop Up Plus | Plus Size Fashion

“I had always been a curvy girl, particularly in college, the freshman 15 became the freshman 70. While I was searching for clothing everywhere, I discovered that not only did I gain a lot of weight, but retailers at that time weren’t catering to my size. I remember the awful feeling I felt when I was stuck in the fitting room and nothing fit. That’s when I decided that no other woman should ever be made to feel that horrible ever again.”

Jaswant’s Kitchen | AUTHENTIC INDIAN FOOD

Jaswant’s Kitchen — a source for spice blends and simplified takes on traditional South Asian recipes — had its start at a food show, where positive responses urged them to forge ahead. From there, Jaswant teamed up with her daughters to build a now-blossoming meal kit business. Aside from their online store, the brand is now represented by 30 local retailers and have plans to expand into other parts of Canada and the U.S.

Bird + Stone | Accessory

This company was founded on the idea that brands have the power to be vehicles for change. For us, this means not only ensuring that our jewelry is made ethically, but also donating a portion of our profits to organizations moving the needle on important causes.

Cocokind  | Skincare

“I’ve dealt with hormonal acne since I was a teenager. When I was in college, my dermatologist put me on antibiotics and spironolactone, and I took those pills daily for years. When I graduated, however, I started having major digestive issues, and I realized that there may have been a link between my acne medicine and my stomach problems.”

2. Best Practices to Grow Your Ecommerce Business with Email Marketing

The content is a good example of writing a beginner’s guide.
Chapter 1: An Introduction
Chapter 2: Why Email Marketing is the Key to Ecommerce Success
Chapter 3: Choose the Right Email Marketing Platform
Chapter 4: Growing Your Email List
Chapter 5: Segmenting Your Email List for Better Engagement –
Chapter 6: Converting Subscribers into Customers
Chapter 7: Ecommerce Transaction Emails You Should Be Optimizing (And How To Do It) – Learn how to humanize the purchasing and shipping process.
Chapter 8: Proven Ecommerce Email Campaigns You Can Steal
Chapter 9: Email Analytics and How to Track Everything
Chapter 10: 7 Tips for an Effective Email Marketing Strategy
Chapter 11: Concluding Thoughts

3. How to Choose the Right Email Marketing Platform

Mailchimp
Klaviyo
Omnisend
Rare.io
Kevy
Remarkety
Constant Contact
SmartrMail

You can find the app related if you use Shopify.

4. Alibaba 101: How to Safely Source Products from the World’s Biggest Supplier Directory

Note: This post was written in 2015. Some content can be out of date.

Advantages & Disadvantages Of Sourcing Overseas

Advantages

  • Lower manufacturing costs
  • Suppliers are (generally) much more open to working with smaller businesses and providing smaller quantities
  • High number of suppliers to choose from
  • For many products, Asia might be the only place that produces the item
  • One-stop services like Alibaba have made it very easy to navigate and purchase from suppliers

Disadvantages

  • Perceived lower quality from customers
  • (Usually) lower manufacturing and labor standards
  • Almost no intellectual property protection
  • Language and communication barrier can be difficult to overcome
  • Difficult/costly to verify manufacturer and visit on-site
  • Longer shipping time
  • Cultural differences in business practices
  • Product importation and customs clearance
  • Lower level of payment security and recourse
What to Look for on Product Pages

https://www.alibaba.com

  • Unit Price
  • Minimum Order Quantity (MOQ)
  • Payment Options
Buyer Beware: Middleman, quality, scammers
Safeguarding Yourself
  •  Verify suppliers
  • Ask questions and followup
  • Get samples
  • Too good to be true

The comment from Harry is helpful.
Compare the sellers and the products and Always be careful with your money.

5. 100+ Beautiful and Creative Ecommerce Website Designs

Best fashion website designs
Best health and beauty website designs
Best food and grocery website designs
Best sports and fitness website designs
Best children’s fashion and toys website designs
Best interior design and art website designs
Best office and paper website designs
Other creative website designs

6. 8 Crowdfunding Sites to Raise Money For Your Big Idea

Kickstarter
Indiegogo
Patreon
Crowdfunder (Shopify App)
GoFundMe
Fundable
Crowdcube
Crowdfunder

7. Rev Up Your Revenues: 10 Trending Products to Sell in 2019

Google Trends is a great tool to help you find potential products.

  • Shapewear
  • Men’s plaid shirt
  • Athleisure
  • Travel accessories
  • Automotive accessories
  • Smartwatches
  • Minimalist jewelry
  • Heated vests
  • Ankle boots
  • Posture corrector

Weekly Reading Picks| Volume 5

Bob’s Weekly Reading Picks

2019.2.11  Volume  5 

1. Influencer Marketing 2019 : Benchmark Report 

Estimated Influencer Marketing Growth
Influencer marketing has continued to grow as an industry over the last few years.

Instagram is the Most Important Channel for Influencer Marketing By Far

 

Most Common Objective for Influencer Campaigns is Awareness

Influencer Fraud is of Some Concern to Respondents

Biggest Challenge to Those Managing Campaigns In-House is Finding Influencers

Only 11% of Influencers are Currently Fully Compliant with FTC and CMA Guidelines

 

2. Facebook turns 15| How the social-networking giant has changed America | The Economist

Facebook has stayed on top by spreading wildly across America and the world and buying competitors, including the photo-sharing app Instagram and the messaging firm WhatsApp. Around two-thirds of American adults use its original social network. At its peak, the average user spent nearly an hour a day on Facebook’s platforms.

Facebook has altered America in three notable ways.
First, it has shaped what it means and feels like to be young.
Second, Facebook has changed attitudes to privacy.
Third, Facebook has left a lasting mark on politics.

3. Tech Is Splitting the U.S. Work Force in Two | The New York Times

The forecast of an America where robots do all the work while humans live off some yet-to-be-invented welfare program may be a Silicon Valley pipe dream. But automation is changing the nature of work, flushing workers without a college degree out of productive industries, like manufacturing and high-tech services, and into tasks with meager wages and no prospect for advancement.

Jobs grow in health care, social assistance, accommodation, food services, building administration and waste services. Not only are some of the tasks tough to automate, employers have little financial incentive to replace low-wage workers with machines.

On the other end of the spectrum, the employment footprint of highly productive industries, like finance, manufacturing, information services, and wholesale trade, has shrunk over the last 30 years.

 

4. FREE Download: SaaS Buyer’s Guide | PerformanceIN

Afftise

Setup Fee  FREE
Monthly Retainer  Monthly subscription plan starts from $299 and includes tracking 10,000 conversions and 1,000,000 impressions.
Commission override $0.02 per conversion above subscription plan limit
$0.005 per 1000 over subscription plan limit

Process During a 30-day free trial, an Affse onboarding specialist provides each client with unlimited free training sessions, helping to set up an account and making sure the platform is used at its full.
Feature: API, Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, fraud detection, GDPR compliance

HasOffers by Tune

Setup Fee  N/A
Monthly Retainer  Price
Commission override N/A
Process:  30-day free trial. A dedicated HasOffers specialist is assigned to new accounts to ensure a smooth onboarding process and to help troubleshoot issues.
Feature: API, Real-time reporting, S2Stracking, cross-device tracking, app tracking, fraud detection, GDPR compliance

Radius by Impact

Minimum sales revenue   $50,000 monthly
Setup Fee $1000+
Monthly Retainer $500+
Commission override  0
Process: An Onboarding Project Manager with help you with account setup everything from initial training to make sure your settings are exactly as you like them
Feature:  Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, fraud detection, GDPR compliance, 21 certifed agency partners, 100,000+ affiliate partners

Partnerize

Minimum sales revenue Approx. $500K in annual partner program revenue
Setup Fee Varies Based on Integration Type
Monthly Retainer SaaS or Performance.
Commission override Yes
Process: Led by local integrations, CS, client services teams, assisting in both strategic and tech set-up. Best practices-based approach streamlines process and prevents errors.
Feature: API, Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, fraud detection, GDPR compliance

Trackonomics

Setup Fee  No
Monthly Retainer  Based on a monthly subscription base
starts at $209 per month with 2 million events included
Commission override After you exceed your plan limits, you will be charged an additional fee, not bigger than $0.05 per 1000 tracked events.
Process: We offer a complex, dedicated onboarding. All new users are invited on a 1-on-1 session with the customer success representative and an onboarding webinar
Feature: Voluum DSP, Voluum Marketplace, API, Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, GDPR compliance

Voluum

Setup Fee dependent on usage
Monthly Retainer dependent on usage
Commission override N/A
Process: Once you have made contact with us, we will provide access to our platform, which will be managed at a user level
Feature: layer above affiliate networks, API, Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, GDPR compliance

5. 50 Exceptional Online Stores Built on Shopify

Top minimal Shopify stores
Top bright and bold Shopify stores
Top Shopify stores with colored or textured backgrounds
Top Shopify stores with big photography
Top unique Shopify stores

Top 15 Chinese Online Stores in 2019

Top 15 Chinese Online Stores

Do you shop online?
Do you buy products from China?
Do you know any Chinese online stores?

This article will guide you through the top 15 online stores from China.

If you are a deal hunter,  you can make a wiser shopping decision for great offers next time.  If you are a digital marketer, it is suggested that you take a look at these websites and study why they can be successful.

Notice:
The information below is only for reference and learning.
For any order issues, please contact the merchant directly.

1.AliExpress

AliExpress

Company: Alibaba Group
Products: Everything You Want
Service: Worldwide Delivery, 24/7 Help Center, Safe Payment
Shipping Methods: UPS, FedEx, DHL, TNT, EMS, TOLL, e-EMS, ePacket, and more
Payment Methods:
Visa, MasterCard, Maestro, Discover card and Diners Club card, American Express, and more. (There are differences between mobile and PC)
Returns & Refunds: Contact seller or open disputes (Buyer Protection)

Description: AliExpress is the most well-known Chinese commerce website. It does not sell any products itself but many sellers list their products on this platform just like Amazon, eBay. Some people doing dropshipping get their products here.

Vendors offer free shipping, but deliveries will take a long time. You need to pay an extra fee if you choose the logistics service provider such as DHL, UPS, FedEx.

Traffic at a glance (for reference):

Aliexpress 2

2.GearBest

Gearbest

Company: Globalegrow E-commerce
Products: Gadget & Fashion & More
Services: 7 Day DOA Guarantee, 45 Day Money Back Guarantee, Warranty and Return
Shipping Methods:  Air Mail, Priority Line, Expedited Shipping, and more 
Payment Methods: PayPal, Mastercard, Visa and more. (split order payments for Brazilian)
Returns and Refunds: Contact Support Center

Description: If you like gadgets, then Gearbest is your good choice. You can get some good deals of smartwatches,  mobile phones, RC toys, smart-home items here.

Top brands include Xiaomi, Huawei, Oneplus, DJI and more.

Traffic at a glance (for reference):

Gearbest 2

3.DHgate

DHGate.png

Company: Century Heguang Science & Technology Development (Beijing) Co. Ltd
Products: Everything You Want
Services: Secure payments, Guaranteed refunds, Worldwide Shipping
Shipping Methods:  ePacket, DHL, EMS and more.
Payment Methods: Visa, Master, American Express, and more.
Returns and Refunds: Contact the Seller, Open a dispute, or Escalate the dispute to DHgate (Buyer Protection)

Description: DHgate.com is a China wholesale marketplace, connecting international buyers with Chinese wholesale sellers. DHgate hosts over 30 million products in a wide range of categories.

Built from the success of DHgate, DHport provides a complete turn-key solution for buyers looking to make bulk purchases from China, connecting buyers directly with top-tier suppliers and handling everything from logistics, customs declaration and more.

Traffic at a glance (for reference):

DHgate 2

4.Banggood

Banggood

Company: Banggood Technology Co., Ltd 
Products: 200,000 + products of different categories
Services: 7 days DOA product guarantee, Product warranty, Banggood guarantees
Shipping Methods: USA Express, Expedited Shipping Service and more (overseas warehouse)
Payment Methods: PayPal, Credit Card, COD, Wire Transfer and more
Returns and Refunds: Contact Customer Service (Different Categroies have different policies)

Description: Banggood was founded in 2006, and at that time it was specialized in computer software research and development. Now it has  a wide range of more than 200000 products.

The payment can be friendly. Also you can be an affiliate as a customer.
Top Brands include Xiaomi, OnePlus, Huawei, DJI and more.

Traffic at a glance (for reference):

banggood2

5.Tomtop

Tomtop

Company: Shenzhen Tomtop Technology Co., Ltd
Products:  1000,000+  products
Services: Money Back in 45 Days, Return Policy & Guarantees
Shipping Methods: EMS, DHL, Airmail, Unipost and more
Payment Methods: PayPal, Credit Card, Wire Transfer, COD and more
Returns and Refunds: Contact Customer Service

Description: Tomtop’s products cover mobiles&accessories, remote control models, cameras and photographic equipment, outdoor sports, audio and video, home garden, beauty care, instrumentation, motorcycle accessories, security lighting and so on.

It has warehouses in CN, US, UK, DE, FR, ES, RU, AU and more.
It also offers second-hand products. Students can enjoy 6% STUDENT DISCOUNT with Studentbeans.

Top Brands include: DJI, Xiami, OnePlus, HuaWei and more.

Traffic at a glance (for reference):

tomtop2

6.GeekBuying

Geekbuying

Company: Shenzhen Geekbuy E-commerce Limited
Products: Tablet PCs & Accessories,Wearable Devices, Car Accessories, and more
Services: Warranty Information
Shipping Methods: EMS, DHL, TNT, Airmalll and more
Payment Methods: PayPal, Credit Card and more
Returns and Refunds: Contact Customer Support

Description: Geekbuying is another online shopping store on consumer electronics. Smartphones, laptops, TV Boxes, smart wearables, and drones are amongst the most popular products on the website.

Top Barnds include: Xiaomi, Huawei, DJI, Oppo, OnePlus, and more.

Traffic at a glance (for reference):

geekbuying 2

7. ZAFUL

Zaful

Company: Globalegrow E-commerce
Products: Women/Men Fashion
Services:  30 Day Returns Warranty
Shipping Methods:  STANDARD/EXPRESS SHIPPING 
(Free Standard Shipping on orders over $49)
Payment Methods: PayPal, Credit Card, Wire Transfer and more
Returns and Refunds: Support Center

Description: Zaful is a one-stop online shop for today’s most daring, exciting and edgy fashion apparel.  Its Instagram account has 3.6m followers. Swimwear is the best seller. Students can enjoy extra discounts.

Traffic at a glance (for reference):

Zaful 2

8.SheIn 

Shein.png

Company: Nanjing Lingtian Information Technology Co., Ltd.
Products: Clothing for Women, Men, and Kids
Services: Returns within 30 Days of Receipt
Shipping Methods: STANDARD/EXPRESS SHIPPING 
(Free Standard Shipping on orders over US$49)
Payment Methods: PayPal, Credit Card, Wire Transfer and more
Returns and Refunds:  Customer Service

Description: SheIn is an international B2C fast fashion e-commerce platform. The company mainly focuses on women’s wear, but there are also men’s apparel and children’s clothes and plus size fashion available.

SheIn mainly targets Europe, America, Australia, and the Middle East along with other markets.

Traffic at a glance (for reference):

Shein 2

9. JollyChic

Jollychic.png

Company:  Zhejiang Zhiyu Information Technology Co., Ltd.
Products: Fashion, Elcetronics, Home, Sports
Services: 24/7 Customer Service
Shipping Methods: Standard/Express delivery
Payment Methods:  Credit Card, Paypal, COD, Apple Pay and more
Returns and Refunds: Apple for Return ( some items are not eligible for return or refund)

Description: Jollychic, a mobile e-commerce platform mainly serving the Middle East market, provides popular garments for both individuals and wholesalers. It offers a whole catalogue of products including tonsumer goods, apparel, electronics, home goods, shoes and bags, baby products and others.

Jollychic has offices in Saudi Arabia, the UAE, Jordan, Turkey, the US and China.

Traffic at a glance (for reference):

Jollychic 2

10. ClubFactory

clubfactory.png

Company: Hangzhou Jiayun Data technology CO.,LTD. 
Products:  Fashion, Jewelry, Electronics, Home & Lifestyle
Services: Payment Protection
Shipping Methods: USPS (US), GATI (IN) and more
Payment Methods: PayPal, Credit Card, COD and more
Returns and Refunds: Apply for Return (in APP)

Description: ClubFactory is a fashion, beauty, and lifestyle e-commerce store, labeled by fatory prices.

It has positioned its market in places like India, Europe, United States, Southeast Asia, and the Middle East. India became the leading market for ClubFactory accounting for nearly 40 million users out of its 70 million users globally.

Traffic at a glance (for reference):

clubfactory 2

11. Lightinthebox

lightinthebox.png

Company: LightInTheBox Holding Co., Ltd.
Products:  Dresses, Home&Garden, Electronics, Wedding Apparel
Services: Manufacturer Direct, 14-day Satisfaction Guarantee …
Shipping Methods: Expedited Postal, Economy Express and more
Payment Methods: Credit Card, PayPal, Wire Transfers and more
Returns and Refunds: Contact Customer Service

Description: LightInTheBox is an international online retail company that delivers a wide selection of lifestyle products to consumers.

It starts from wedding apparel and goes public on New York Stock Exchange.

Traffic at a glance (for reference):

lightinthebox 2

12. Anker 

anker.png

CompanyAnker Innovations Limited
Products: Power Banks, Charges, Cables, Audio
Services: Product Verification,  Update Firmware
Shipping Methods: Not Mentioned
Payment Methods: Credit Card, PayPal and more
Returns and Refunds: Warranty Requests

Description: Anker is the global leader in charging technology. This includes wireless charging, car charging, and the best-selling portable and wall chargers.

You can buy items from Anker store or Amazon and it was mentioned in 2015 as the leading brand of mobile chargers on Amazon.com.

It owns 5 key brands: Anker, Soundcore, EUFY, NEBULA, and ROAV.

Traffic at a glance (for reference):

anker 2

13. PatPat

Patpat

Company: Shenzhen Yingfusi Technology Co., Ltd
Products: Kids & Baby, Home & Accessories, Family
Services: 14 days for Return
Shipping Methods: STANDARD/EXPRESS DELIVERY
Payment Methods: Credit Card, PayPal, Apple Pay and more
Returns and Refunds: Contact Customer Service

Description: PatPat is an online store focused on e-commerce marketplace offering daily deals for moms and kids.

Products cover clothing, accessories, toys, electronics, home goods, and more.

Traffic at a glance (for reference):

patpat 2

14. Tidebuy

tidebuy

CompanyTidebuy International Limited
Products: Fashion, Electronics, Home, Wedding, Outdoor &Sports
Services: SMS Subscription
Shipping Methods:  Standard/Expedited Shipping 
Payment Methods: PayPal, Credit Card and more
Returns and Refunds: Open a Dispute

Description: Tidebuy provides hundreds of dedicated products for global shoppers.  boast over 10 million product listings from our factory.

Customers can also enjoy custom made items. Students can enjoy 15% OFF discount via StudentBeans.

Traffic at a glance (for reference):

tidebuy2

15. Stylewe

stylewe

Company: ChicV Limited Corp
Products: women fashion
Services: Member Privileges
Shipping Methods: Standard/Express Shipping
Payment Methods: PayPal
Returns and Refunds: Contact Customer Care Team

Description: Stylewe is an online fashion shopping platform featuring independent fashion designers.

StyleWe offers every category of women’s apparel, including dresses, tops, knitwear, outwear, and shoes and more.

Traffic at a glance (for reference):

stylewe 2

Weekly Reading Picks| Volume 4

Bob’s Weekly Reading Picks

2019.2.1-volume 4

1. Get the Most from WordPress.com

2. You Can Buy From Your Friends Thanks To Storr

Brands handle shipping and returns and people make a 15-25% commission instead of traditional retailers earning the commission. It’s free to open a store and people can buy from each other directly within existing channels like Instagram, Twitter, or Facebook as well as on the web and on the Storr app. Sellers can also donate a percentage of their earnings to Storr’s non-profit partners.

3.The Complete Guide to Content Monetization Platforms

  • VigLink
  • Skimlinks
  • YieldKit
  • Infolinks
  • Brandreward

4.A Complete Guide to Amazon for Vendors   pdf

5.Social Media Marketing Industry Report

6. The biggest tech trends of 2019, according to top experts

Keywords: AI, AR\VR, AR Glasses, 5G, voice platforms, smart cameras, drones, flying cars, health care

7.6 Influencer Marketing Platforms for Partnering with Internet Famous Creators

  • Meetups and Instameets
  • Famebit
  • Grapevine
  • Shoutcart
  • Whalar
  • Influence.co

8.How to Get More Followers on Instagram: 13 Reliable Ways to Grow Your Audience

  • Use the right hashtags
  • Use the right filters
  • Post at the right time
  • Steal your competitor’s followers
  • Pay for sponsored posts and product reviews
  • Use geotags to boost local discovery
  • Organize your Stories into Highlights on your profile
  • Ask new users who engage with you to follow you
  • Be consistent
  • Hop on trends
  • Run a giveaway
  • Monitor your following closely over time
  • Use the Instagram tools at your disposal

9.What Digital Marketers Need to Know About Cookies & Tracking

Cookies are still important and are a standard, but with a continuing demand for less tracking and less cookies like Europe’s GDPR and Apple’s ITP compliance blocking third-party cookies, you must adjust and keep up with the times.

Keywords: attribution, multi-channel marketing, cross-device tracking, cookless tracking

10.中东电商市场的机遇与挑战

11.The Complete Guide to Affiliate Marketing Tracking Software

A.What Do Affiliate Networks Offer?

  • Hosting for creatives and product feeds
  • Technical support for setting up and maintaining your affiliate program
    Tracking and reporting tools
  • Marketing tools
  • Affiliate payment solutions, and more

B. How Much Does an Affiliate Network Cost?

  • Setup/activation fee
  • Minimum initial deposit
  • Transaction fees
  • Other charges

C.Affiliate Program Networks
ShareASale by Awin, CJ, LinkShare by Rakuten, Pepperjam, Webgains, LinkConnector, Tradetracker, Admitad …

D. Affiliate  Software: HasOffers (by TUNE), PostAffiliate Pro, CAKE, LeadDyno, and Refersion.

E. More: Affiliate Marketing Guide

12.21 Web Directories That Still Have Value in 2019

Where Do Web Directories Stand Today?
Today, Google’s algorithm is a lot more complex. While links are still one of the top ranking signals, Google no longer views all links equally.

Links from a web directory listing are a lot less influential than a super relevant contextual link from a high-authority site in your niche.

That’s not to say web directories are completely meaningless.

According to Moz research, web directories and local citations still appear to be a small ranking factor – especially for local business. However, Google’s John Mueller himself has said that directory links “generally” don’t help with SEO.

https://botw.org/
https://aboutus.com/
http://www.spoke.com/
https://www.blogarama.com/
https://www.google.com/business/
https://www.bingplaces.com/
https://smallbusiness.yahoo.com/local
https://biz.yelp.com/
http://business.foursquare.com/
https://www.yellowpages.com/
https://www.chamberofcommerce.com/
https://www.hotfrog.com/
https://www.superpages.com/
https://www.merchantcircle.com/
https://www.bbb.org/
https://www.b2byellowpages.com/
http://www.brownbook.net/
https://www.elocal.com/
https://www.dexknows.com/
https://www.alignable.com/
https://www.local.com/

More
Top Local Citations by Business Category  Updated 2018

22 Niche Review Sites Your Business Can’t Afford to Ignore
1. Restaurants, cafes, food trailers, bakeries, and anyone in the food business should also be sure to manage their listings on:
OpenTable
Zagat
Zomato (formerly UrbanSpoon)

2. Hotels, motels, and travel agents should monitor listings on:
TripAdvisor
Expedia
Hotels.com
Orbitz

3. Auto industry businesses will want to optimize reviews on:
Cars.com
Edmunds.com
DealerRater

Weekly Reading Picks |Volume 1-3

Bob’s Weekly Reading Picks

1.25-volume 3

1.Netflix Culture: Freedom and Responsibility ppt

Seven Aspects
• Values are what we Value
• High Performance
• Freedom & Responsibility
• Context, not Control
• Highly Aligned, Loosely Coupled
• Pay Top of Market
• Promo<ons & Development

 

2.How Google Analytics Attributes Traffic From Facebook

Google Analytics separates these attributions into two types: last touch attributions and assisted attributions. ( Conversions-Multi-Channel Funnels-Assisted Conversions )

But the Facebook Ads Manager platform can’t see the assist part of a transaction because it has no visibility into other platforms.

3.How to Create the Ultimate Affiliate Marketing Tool Kit for Your Affiliates

About Us
Product Specs
Product Highlights, Features and Benefits
Press Releases
Sample Product Reviews
Taglines and Key Marketing Phrases
Images
Contact Info

4.The Guide to Influencer Marketing Automation pdf

Influencer Marketing Automation (IMA) is a new industry category of content marketing that combines all five critical components of influencer marketing:
1. Influencer Recruitment
2. Influencer Selection
3. Workflow Automation
4. Analytics
5. Optimized Distribution

5.Google’s European MonopolyPie chart comparison of where searches happen in the US vs. EU+UK

Where searches happen on the web in selected countries

6.The Current State of Mobile: CPI, COD, and Where the Profit is for 2018 | AWasia 2017 (Video)

 

7.The Economist | Slowbalisation: The steam has gone out of globalisation

 

8.Amazon Influencer Business

1. Amazon is stepping up its efforts to sign up influencers for its affiliate program.
2. In recent weeks, numerous small creators have signed up and been approved for the Amazon Influencer Program.
3. Business Insider obtained a copy of Amazon’s terms of the deals, including details on how much influencers are paid to sell items.
4. Commissions are as high as 10% for Amazon’s private fashion line and as little as 1% for video games and consoles.

Continue reading “Weekly Reading Picks |Volume 1-3”

Plus Size Fashion

The forgotten majority by Ecomnomist

 

The fashion industry pays attention to plus size women

Revenue from the category is outstripping total clothing sales

 

A good fit is everything, stylists often counsel, but in assessing its market America’s fashion business appears to have mislaid the measuring tape. A frequently-cited study done a few years ago by Plunkett Research, a market-research firm, found that 67% of American women were  “plus-size”, meaning size 14 or larger. That figure will not have changed much, but in 2016, only 18% of clothing sold was plus-size, according to NPD group, another research firm.

 

Plunkett Research 几年前做的一个研究报告表明 67% 的美国人都是大码受众。

但是NPD group 的研究显示大码服装在2016的销售额只占到 18%。

 

Designer and retailers have long thought of the plus-size segment as high-risk. Predicting what there customers will buy is difficult, as they tend to be more curious about styles. Making larger clothes is more expensive; high costs for fabric cannot always be passed on customers. In turn, plus-size women shopped less because the industry was not serving them well. “We have money but nowhere to spend it,” says Kristine Thompson, who runs a blog called Trend Curvy and has nearly 150,000 followers on Instagram, a social-media site.

 

设计者和零售商认为大码服装是有高风险的。1. 预估顾客购买行为困难 2. 大码成本高些,而高成本又不能转移到顾客身上。

另外,从大码女性消费者任务整个行业的服务并不完善,她们有钱却不知在哪里消费,所以消费很少。

 

At last, that is changing. Fast-fashion brands, including Forever 21 and a fashion line sold in partnership with Target, a giant retailer, have expanded their plus-size collections. Lane Bryant, a plus-size retailer, and Prabal Garung, a designer, have done the same. In March Nike extended its “X-sized” sportswear range.

 

一些快时尚品牌在往大码这一类别拓展。包括 Forever 21, Target. Nike 四月份也推出大码的运动装。

2013-2016 大码品类的收入增长14%。而整个服装的增长为7%。

去年大码的交易达到231亿美金。

社交媒体在其中有着重要作用, 改变了时尚界对大码的认识。

 

Revenue in the plus-size category increased by 14% between 2013 and 2016, compared with growth of 7% for all apparel. Takings were $21.3 bn last year. Social media has played an important role in changing attitudes in the fashion business, says Madeline Jones, editors and co-founders of PLUS Model Magazine.

 

Nonetheless, designer brands still hold back (Walmart sells the most plus-size apparel). Some brands, such as Michael Kors, do sell plus-size ranges but do not advertise them or display them on websites. For those that are willing to take a chance, several internet startups that deliver personally styled outfits to individuals, including plus-size women, offer data to “straight-size” designers. Gwynnie Bee, Stich Fix and Dia & Co, for example, share information with designers on preferred styles and fits. Tracy Reese, a designer known for creating Michelle Obama’s dress for the Democratic National Convention in 2012, is one brand that recently enlisted Gwynnie Bee’s help to create a new plus-size collection. Gwynnie Bee prompted the label to create bigger patterns and appealing designs.

 

然后多数的设计品牌依然止步不前。 (沃尔玛销售的大码服装最多)。

一些品牌确实有 推出大码服装,并没有做广告或者展示。

一些也确实有做尝试。

一些初创公司将其数据分享给设计师。其中包括Gwynnie Bee, Stich Fix and Dia & Co 以及设计米歇尔·奥巴马服装的Tracy Reese。

 

Not all plus-size shoppers are convinced. Laura Fuentes, a hairstylist from Abilene, Texas, says that many upmarket department stores still keep their plus-size clothing sections poorly organised, badly stocked and dimly it, if they stock larger clothes at all. Yet such complaints should be taken with a punch of salt, says Ms Thompson, “We’re nowhere near where we should be but we‘ve made progress,’ she says.

 

不是所有的大码购物者对此表示信服。但是业内也在改进虽然没有达到应有的水平。