Tag Archives: martech

Digital Marketing Guide 11-15

Below are my personal study notes and understanding of digital marketing. Hope it can guide you through the marketing landscape.

It is a beginner guide in general. If you want to learn more, I would suggest you read professional books and put it into practice.

Happy Reading. Feel free to comment if you have any questions.
Continue reading Digital Marketing Guide 11-15

Weekly Reading Picks| Volume 12

Bob’s Weekly Reading Picks

2019.3.31 volume 12


1.How to Find Publishers for Merchants Starting Affiliate Programs
2.How Much Martech Should PPC Marketers Actually Use
3.Performance Partnerships 101: Technology
4.An Unpopular List of Marketing Trends for 2019
5.How to Write a Press Release That Journalists Won’t Ignore
6.Pop-Up Shops 101: Everything You Need to Know to Try Temporary Retail
7.BrandZ Top 50 Chinese Brands
Continue reading Weekly Reading Picks| Volume 12

Weekly Reading Picks| Volume 7

Bob’s Weekly Reading Picks

2019.2. 22- volume 7


1. The Truth About Coupon Affiliates
2. MarTech Interview with Jim Nichols, CMO, Partnerize
3. Everything You Need to Know About ePacket Shipping: ePacket Delivery Explained
4. 6 Ways You Can Work With Influencers
5. Ecommerce Marketing in 2019: Trends, Tools and Tactics to Be Across
6. We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
7. The 15 Most Popular Online Payment Solutions
8. Resale Revolution: the new wave of secondhand retail apps in the US market
Continue reading Weekly Reading Picks| Volume 7