What is Native Advertising and IAB Native Ad Formats

What is Native Advertising?

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial staff. The word “native” refers to this coherence of the content with the other media that appears on the platform.

——Wikipedia

 

Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. 
Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive
– it exposes the reader to advertising content without sticking out like a sore thumb.

——Outbrain

 

Native advertising” describes any situation where branded messages fit seamlessly within their surrounding environment, engaging audiences rather than disrupting the user experience.

Promoted search results and sponsored social media posts are popular examples of native ads. Both formats provide the same kind of value to users as the organic search results and user-generated social media posts.

——Taboola

 

Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed

——Sharethrough

 

 

IAB 6 Core Native Ad Formats

native 1native2

 

Reference:
https://www.outbrain.com/native-advertising/

https://www.outbrain.com/native-advertising/

https://www.taboola.com/native-advertising/

https://www.sharethrough.com/nativeadvertising/

https://www.iab.com/guidelines/native-advertising/

IAB-Native-Advertising-Playbook2

 

 

Digital Media Briefing Example

Digital Media Briefing

Client :-

Campaign :-

Date :-

Client, Product & Market Background – why the briefing?

 

KPI’s/Campaign Objectives – how will the success of this campaign be measured?

Target CPA = £

Please detail any other important KPI’s –

 

Target Audience

 

Site Overview

Monthly Page Views =

Monthly UU’s =

Average Conversion Rate % =

AOV =

 

Other important information

  • Will this activity be run in conjunction with any other media?
  • Are there any other considerations we need to bear in mind?
  • Have you run any activity previously that you would like to avoid/re test?
  • Messaging – what is the creative message or call to action?
  • Budget (£ excl VAT)
  • Campaign Timings

 

Deadline for provision of information

Please provide a response to this brief by:-

(Please allow a minimum of 10 working days).

Beginner's Guide to Digital Marketing