Bob’s Weekly Reading Picks
2019.7.14 volume 27
Content
1.Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
2. Don’t Make Me Think: A Common Sense Approach to Web Usability
3. Influence: The Psychology of Persuasion
4. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
5. Permission Marketing: Turning Strangers into Friends and Friends into Customers
6. Contagious: Why Things Catch On
7. Youtility: Why Smart Marketing Is about Help Not Hype
