Bob’s Weekly Reading Picks 2019.12.22 volume 50
Content
Content Marketing Hub by BackLinko
2019 – The Rakuten Marketing Year that Was
PerformanceIN’s 2019 Top Performance Marketers List
2020 Calendar of Affiliate Marketing Conferences
The 18 Most-Followed TikTok Brands and Influencers
Companies should take California’s new data-privacy law seriously
Designing Better Online Review Systems Continue reading Weekly Reading Picks| Volume 50 →
Above is the study note of Coursera course Organizational Behavior.
Some other reading materials:
Textbooks
– Fundamentals of Organizational Behavior by Andrew J. DuBrin
– Organizational Behavior: Improving Performance and Commitment in the Workplac e by Jason A. Colquitt_ Jeffery Lepine_ Michael Wesson
– Organizational Behavio r by Stephen P. Robbins, Timothy A. Judge
– Essentials of Organizational Behavior by Judge, Tim_ Robbins, Stephen
Harvard Business Review
Bob’s Weekly Reading Picks 2019.12.15 volume 49
Content
TikTok – Everything You Need To Know
Marketing Trends for 2020
Spectator to Partner: Turn Your Clients into SEO Allies
10 Important 2020 SEO Trends You Need to Know
The top 25 Econsultancy blog posts of 2019
Aisle and hopper: Tesco considers selling its Asian supermarkets
Silicon Valley Is Listening to Your Most Intimate Momentstre Continue reading Weekly Reading Picks| Volume 49 →
This is a study note of 行銷典範轉移: 變動中的消費世界 from NTU Coursera .
营销本质及典范转移 主要介绍营销的基本概念与原理, 讨论营销驱动及驱动市场和营销典范在过去几十年来的移转，以及当前互联网兴起的变动环境下，改变消费市场的五种力量。
营销策略 主要介绍营销策略中，如何进行市场区隔、目标市场选择以及市场定位。涵盖市场区隔，平手点与差异点，市场定位，新力量对营销策略的影响等。
品牌及品牌价值 介绍与品牌有关的概念，以及当前的消费世界是如何影响品牌的。包括如何进行“品牌化”、品牌的元素、品牌如何承载意义、品牌价值的计算、品牌的典范移转，以及变动世界对品牌的影响因素。
顾客关系管理 讨论顾客关系管理的有关内容以及变动世界是如何使得当前的顾客关系管理变得复杂。涵盖顾客资产、顾客保留与获取、以及如何提高顾客满意度、数据库营销的挑战、粉丝经济与顾客价值创造、未来的顾客面貌以及变动世界的力量如何影响顾客关系管理的实施。
Continue reading Study Notes: Marketing in a Changing World →
This is a note from Coursera course : Integrated Marketing Communications Advertising, Public Relations, Digital Marketing and more.
Continue reading Study Notes: IMC Advertising, Public Relations, Digital Marketing →
Bob’s Weekly Reading Picks 2019.12.8 volume 48
Content
PerformanceIN 2020 Predictions: Industry Comments (Part 1)
Black Friday and Cyber Monday Online Retail Stats
The Local Algorithm: Relevance, Proximity, and Prominence
Neuromarketing: What You Need to Know
A Day in the Life of a Digital Marketer
The future of Google: Alphabet turns a Page and a Brin
Amazon Turns to Cloud Hardware to Outrun Microsoft and Google Continue reading Weekly Reading Picks| Volume 48 →
Bob’s Weekly Reading Picks 2019.12.1 volume 47
Content
The Value of Coupon and Cashback Affiliates
Retailer thoughts on Black Friday 2019
What is Amazon Influencer Marketing, and Why is it Important?
All About Fraggles (Fragment + Handle) – Whiteboard Friday
The Practical Guide to Finding Anyone’s Email Address
中国互联网的2020：巨头之战与大交易、出海的时代
The Best Books of 2019 Continue reading Weekly Reading Picks| Volume 47 →
Bob’s Weekly Reading Picks 2019.11.24 volume 46
Content
Affiliate Program Marketing Guide: How to Spread the Word About Yours
An inside view on Singles’ Day 2019 and China’s e-commerce landscape
The Definitive Guide To SEO In 2020
Better Content Through NLP (Natural Language Processing) – Whiteboard Friday
Brand bidding & PPC optimization: Reducing your competition
Big Tech takes aim at the low-profit retail-banking industry
Google Wants to Do Business With the Military—Many of Its Employees Don’tContinue reading Weekly Reading Picks| Volume 46 →
Bob’s Weekly Reading Picks 2019.11.17 volume 45
Content
The Content Distribution Playbook – Whiteboard Friday
Google in 2020: From Everyone’s Search Engine to Everyone’s Competitor
O2O Strategies for Holiday Success
Black Friday: The Ultimate Ecommerce Guide
The future of entertainment
Internet shopping frenzies: One for the money
BrandZ Top US Brands 2020 Continue reading Weekly Reading Picks| Volume 45 →
Bob’s Weekly Reading Picks 2019.11.10 volume 44
Content
20 Common and Dangerous Affiliate Program Mistakes
How affiliate marketing can revitalize your business
Essential Affiliate Program KPIs to Review Before the New Year
Differences Between Domain, Email Hosting, and Web hosting
28 Best WordPress Plugins in 2019
What Is BERT? – Whiteboard Friday
LOCAL SEO: The Definitive Guide Continue reading Weekly Reading Picks| Volume 44 →
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